Monday, August 04, 2008

How To Become Known To Your Joint Venture Partners and Mentors

By Stu McLaren


Building relationships with joint venture partners/mentors is very important if you want to learn from high, world-class mentors. Within this article I will discuss how you can develop these relationships very inexpensively - actually at zero cost.

The first thing - make sure you make a note of this, underline it, circle it, make a star beside it. Participate. That's the word I want you to write down. Whenever your given the opportunity - participate.

I could have been a fly on the wall when I first started, nobody knew who I was. It was at the John Childers' Million Dollar Speaker Training where John taught me a key lesson in business. He said, "It's not what you know or who you know. It's who knows you."

My whole point here is get known. Your mentors and possible future joint venture partners will give you all kinds of opportunity to 'participate' so take advantage of it.

Here's an example. When they ask for feedback on various projects, or they have questions for their E-mail list, or something of that nature, give feedback. Ask questions. Provide insights. Participate in that whole experience. The more you participate, the more they get to know you. That's very crucial.

A lot of people underestimate this next tip. Provide testimonials. Not just 'normal' testimonials, but the best one you have ever given. Make sure you send a picture to go a long with it as well that they can use.

In fact, send testimonials even when no one has asked for them. Do you know how many times I have done that and then been put up on their websites? This is a strategy that I learned from Alex Mandossian.

As I was looking around on websites when I first started I noticed that Alex Mandossian seemed to be on all of them giving a testimonial. How effective do you think this strategy was for him?

It was only later talking to him I found out that by putting up testimonials on other people's websites he was getting all kinda of leads and business to his own website. This example should show that you really have to learn how to give good testimonials and give them even when they aren't being asked for.

You have to give testimonials that are specific and relevant to the material you are talking about.

For example, one of the testimonial winners for a teleseminar of mine recently was awesome. He stated his name, where he was calling from, and one specific benefit that he got from the call.

That is how you get your testimonials posted on other people's websites, and when they post your testimonial with your picture, there's a good chance they're going to post your website link as well, and that helps you generate traffic and advertising and all kinds of benefits.

Two, it also helps build the relationship with your mentors/future joint venture partners.

Here's another strategy: Participate in forums. Many people have their own forum. There's all kinds of forums out there online in just about every kind of industry.

Seek out forums that you want to participate in, doesn't matter if you're in that market or not. You can write about anything you really want in these forums - give lots of tips, resources, content. It is all about getting yourself known.

Reading people's newsletters and scouring them for important personal insights and details is another thing I want you to do.

Here is some ideas of the things you should be looking for. Birth dates, whether it is the person writing the newsletter, their wife, or kids. Keep a note of the birthdays and send them a happy birthday E-mail, card, or even an audio postcard.

Anniversary dates is another thing you could look for, or when they are doing big product launches. Find out anything you can by reading their newsletters then use that information to build a relationship with them.

Offering your help to your mentors or future joint venture partners will also show them how interested you are and get your name out there. You will be surprised too the response you will get just from offering someone help with their business.

Or, let's say for example, that you know that there's something coming up in their business, like a product launch or a seminar or anything of that nature, and you ask to help with something specific, they're going to know that you've been paying attention to their business, and they'll be surprised, number one. Number two, you're going to stand out in their minds later on down the road.

I've sent information that I believe would be of value to my mentors as well. My goal is always to build good relationships with them. These strategies are not rocket science and are so easy to do, just no one does them.

Some of the things that I do is send them information that might be of value, like articles that I may have found on the Web that they may be able to use or extract value from. Newspaper clippings. I've also found resources like web links or other resources. I also look for on-line and off-line tools and then I shoot them an email saying, "Hey, I think this might be of value to you."

However, when you send links NEVER include any affiliate links or anything like that. Just sending them information that would be of value to them.

Building a relationship and providing valuable information is what you should focus on - not making a quick buck. If you try this they will see right through you and you will wreck any chance of building a relationship with them.

The strategies I have listed in this article are all ones I have used and have been able to leverage those efforts into building great relationships with my mentors, and future joint venture partners. From that all different kinds of projects have sprung up with these people. If you just focus on building a foundation with your mentors it is amazing what can come of it.

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