When people consider you an expert in your industry it will entice them to want to buy your products or services.
Think about it yourself- would you rather purchase a product on caring for your dog from someone who has written several eBooks on the subject matter, or from someone who just decided to put a book together?
Developing eBooks is a great tool to become known as an expert in your industry on a particular subject. Within this article I am going to show you how and why you should be doing this.
You will develop a status when you create an eBook.
A status is so important in business because once you become known for something, it's like a magnet, and people who need that something slowly begin to become attracted to you.
Here is a quick example. I've branded myself as My Idea Guy. I am known for being able to find solutions for people through my ideas. Authors, speakers, and information marketers are the people I particularly work with.
Branding myself has now made me known for being able to help people build their businesses through generating all kinds of ideas.
What has happened is because I've become known for that one thing, you wouldn't believe the business that is automatically attracted to my ideas, my philosophies, my services, and my products, and it's because I've established that.
You can do that by creating an eBook on the particular topic of which you are an expert in. Some of you are going to say, Yeah, but Stu, listen. I am listening to you talk about being an expert, and I am not an expert at anything.
Well, hello! You don't have to be an expert. This is a way for you to establish your expertise. So by doing research, by compiling all the materials for the eBook, you're establishing yourself. You've gone to great lengths to find the solutions that people are looking for, and in my opinion, as long as you're able to provide the answers and solutions that people are looking for, you're of value. You're an expert in a certain particular topic.
Doing this will quickly enable you to become known for that particular topic. It will increase your expertise status and you can begin to use that to leverage your business.
The more you give your costumers high quality content by having more eBooks and services available, the more people will want to purchase from you because you will become more recognized.
More business is a result of eBooks.
eBooks should be incorporated into your marketing funnel, I hope this article has helped you see why this is true.
May ideas come to you when you need them the most!
About the Author:
Would you like all your business questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. Just ask for small business support!
No comments:
Post a Comment