Making Trade Shows Work For Your

By Dexter

Trade shows are a great way to give visibility to your new product or services. Trade shows also gives one the opportunity to seek out new leads and sales. Trade show gives you the opportunity to keep in touch with the industry you are catering to. This can possible give you the competitive edge over your competitors. There are many reasons one would attend trade shows, but first let me give you some goals. The first is to showcase ones new product, second is to capture new clients and last but not least one wants to rekindle existing business relationships. Below is some additional goal one should shoot for to have successful trade show

1-To bring traffic to your booth take full advantage of the preshow marketing

2-Provide marketing material all with simluar therme

3-Your should have a complete marketing plan and some sort of strategy to measure your returns

4-Have a custom design trade show booth that enhance your product as well as your plan of action

6-In relation to your booth theme, make sure and provide giveaways. Do not give-away items unrelated to your booth theme or your company product. IPods giveaways will not do if you make car rims

7-Order all show services before the documented discount deadlines. The discount is a great way to keep cost down. Watch for these deadlines, they are worth it

8-Ship your booth to advance warehouse if time permits. It cost more but the cost will equal out on the set up. Your stress level will appreciate it

9-Get your graphic done professionally, Kinko's will not do this time. A professional graphic house or exhibit house that understands trade shows should be used

10-Last and but not least have fun at the trade show they are always interesting people to meet, more leads are generated when one is just having fun chit chatting

Be realistic with your goals and expectations at these shows. There are many trade shows all over the world try to attend more than one per year just to keep your company name out in the industry

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