Does sex sell at trade show have been a major issue for the past few years? We know sex sell on TV and on bulletin boards. We are in a society where sex is all around us. Do they really sell at trade shows? First of all let?s discuss what we mean by sex at trade shows.
Trade show exhibitors use scandalously dressed model in their booth to draw attention to their product. You usually see this at the auto shows as well as the SEMA show. People tend to associate hot cars with hot babe or so call ?booth babe?. Usually many attendee that attend there shows are males. They tend to be drawn to the cars and mostly the booth babes.
These "booth babes" can certainly be trained to sell or move your product. They should be educated on the product they are trying to promote. If you hire a "booth babe" (with due respect I certainly do not like the term "booth babe" so for this article I will refer to them as booth models) and wish to use them correctly have then stand by your product, may it be a beautiful sports cars. Your product line is rims; well spend the time to educate your booth model about the product.
A model standing by your product will not sell that product; it will how ever get a great deal of attention to the model. Are you selling models or are your selling rims? Educate your booth model and your potential buyer may just turn into sales.
I would certainly say that sex sells at trade shows if it's done correctly. Use your hired model with class and savvy. Do not use them as trophies. Your booth model and buyers will certainly respect you more. The end results will be reflected in sales.
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Consider the next time you hire a booth model to work your trade show displays Treat them as you would like your client to treat you and your product. You may also want to receive more tips about trade show booth by visiting here
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