I'll repeat that ... Search Engine Optimization (SEO) is an art form, it's not a programming language or coding method. I like to think of SEO as an orchestra. The drum, tuba, clarinet and all the rest of the instruments may sound nice when played by themselves, but sound really GREAT when they all play together in an orchestrated manner. SEO is much the same ... there are certain pieces of the puzzle that you work to improve on, and when they all come together, you have an optimized website.
Getting top listings doesn't come by accident. If you know SEO techniques you should try to build them into your site as you build it. That is probably not your situation and you have a site built by someone else and it needs to be optimized. I suggest that your focus your first efforts on optimization after you have a completed site.
Whatever your situation I would advise that you avoid jumping on your site and making a lot of changes before you have a plan to optimize. Get some good solid SEO methodology under your belt before you just go willy nilly at your site making changes. It pays to know what you are doing.
Something to avoid is overuse of your keywords. It happens all the time too. People just don't understand the history behind the spider spamming and think that more is better. 50 keywords on your page will probably get you banned for that keyword. Five on the page may well get you listed high for it. Algorithms are always changing and there really is no one keyword density for any given page. This is something that has roots in all the other facets of your page, everything else that is there, and where any given keyword appears, whether it's in heading tags, or just text. Get lots of inbound links.
Optimization is something that really needs to be studied, and learned about. You cannot just jump in and all of the sudden know how to optimize a website. It is a lot of common sense, yes indeed, but it is certain knowledge of exactly what to do that will make all of the difference to the final product, and your rankings on the search engines.
Let's face it, without listings "above the fold", (visible without scrolling) on the first page at Google, you are just not going to get many visitors. You need to get your site into these top positions in order to make any real advancement in your online marketing.
You will get 99% of your traffic from Google, MSN and Yahoo! No doubt about that. You need to optimize your site for these engines. By this I mean take each page of your site and optimize each part of the page for these engines.
There are many optimization techniques, both on-site and off-site. The main on-site changes you will want to make will be to improve or add on the 1) title tag, 2) code attributes (alt=, title= and summary=), 3) keyword density, 4) use of H1 and h2 tags, maybe even using H3 tags, 5) your navigation and anchor text used, 6) meta description and keywords tags and 7) internal linking. Get all these things right and you have the major SEO efforts taken care of.
About the Author:
By Robert *BK* Kelsey -- Get more information about White Hat Search Engine Optimization by visiting the Ethical SEO Service website.
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