The design of your trade show booth is very important. Great deals of exhibitors make the wrong choice every day due to lack of knowledge of the trade show industry. No two companies are the same and therefore no two designs should be the same.
There are many companies out there that just pull generic designs from their portfolio and expect it to work for their clients. Some actually do work to some degree. If you have a choice of choosing a design that is specific to your firm and have a choice of picking one out of a catalogue, what would you do? I would hope that the specific or custom design would be your choice. Why?
Custom booth designs tend to be more specific to the exhibitors needs and wants. Standout from you competition and other exhibitors with your new custom designed booth
A month or so ago at a particular trade show, I had a client who wish to stand out from the rest of the competition. He was assigned an inline booth. We got together and came up with a theme. The theme had very little to do with what the company's product was about. We decided to make a standard back wall, but on this back wall we would put a huge giraffe cut out. This giraffe head hung over the back of the booth and stood full size. The theme we chose was "head and shoulders above the competition". Talk throughout the convention hall was about this giraffe and how unique it made the booth. The leads poured in and in return sales.
My advice is for exhibitors to stay away from the traditional "cookie cutter" designs. Your company image should be unique as should your booth design. Pulling other booth designs and just putting your company name on it do not work. Great design helps your booth stand out from the competition. For a great non obligatory trade show booth design contact http://eldsusa.com
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