How to Make A Jewelry Wholesale Catalog

By Ethan O. Tanner

So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn't as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.

Overall, an online catalog is the least costly
way to promote your jewelry wholesale company,
but with all of the internet jewelry stores and online
wholesalers, it may not be the most powerful way
to make sales. A print catalog should strongly be
looked at for a direct mailing.

If you make your own jewelry, you will need to get
good pictures of the jewelry - preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
professional take the photographs. It is cheaper to
do it yourself, of course.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and then take it to a print shop that
can take care of the job. Be aware that this will cost money because
the pages need to be glossy and
in color, and the catalog needs to be bound.
This expense will be well worth the money if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply
find a respectable company who either sells mailing
lists or does the mailing for you. You can actually
Call for lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry - or any other criteria that you set. In most
cases, it is better to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can apply the bulk mail rate.

Make sure that you use a good printer, and a
reputable direct mail company! This is an investment
in the future of your business. Your jewelry
wholesale catalog needs to be perfect in every way -
and the mailing needs to go off without a interference!

About the Author:

Businessman and author Ethan O. Tanner explains how to design a jewlery wholesale catalog and gives tips for success in advertising yourjewerly catalog for your business.