In his household Zig Ziglar was the only one who liked to play golf. He tells the following story about one hole he played with his less than enthusiastic son.
Like most people who don't like something when they first start out, Zig Ziglar's son didn't like playing golf, at first. This was of course until he ended up with his first chance at Birdie.
This was his first chance at a Birdie. Zig lined him up and his son knocked it in. Naturally, his son was jubilant. Next it was Zig Ziglar's turn. It was also on the green with a shot at birdie.
He knew he had to play the ball well, or his son would know that he gave it to him. He sank it easily.
As he was pulling the ball from the cup, he asked his son if he was pulling for him, even though he knew that he wouldn't win the hole. His son said that he always pulled for him.
Zig Ziglar's son demonstrated pure love for his father. He pulled for him because it would be for his father's benefit to sink the putt.
Zig Ziglar uses an acronym for H.E.A.R.T.
Honesty
Empathy - for your client
Attitude
Reserves - Mental, physical and spiritual
Toughness - learning to love is tough.
As a salesperson, your job is to persuade. Don't be a slimy salesperson, trying to persuade prospects to buy what they don't need. Instead, learn to have the client's best interest at heart.
If you have the right attitude, the right spirit, you are convinced of what you're doing and you have love in your heart, you'll pull for people to buy your product for their benefit.
This is the kind of love that every salesperson needs in his selling.
Zig Ziglar has famously said, "People don't care how much you know until they know how much you care about them."
If you have the right heart, you'll want your prospects to buy because you know they will win when they buy. You communicate with your feelings and belief.
The minute you start pulling for them to buy for their benefit, you become more professional, more effective, more loving and you sell more. And you'll be able to sell them again and again and again. Before long, they'll send you to their friends and relatives
Pull for your client to buy your product because it makes the customer the big winner. You can become the person you want to be. Make sure your heart is right. Do some self-searching to make sure your selling for the right reasons.
Like most people who don't like something when they first start out, Zig Ziglar's son didn't like playing golf, at first. This was of course until he ended up with his first chance at Birdie.
This was his first chance at a Birdie. Zig lined him up and his son knocked it in. Naturally, his son was jubilant. Next it was Zig Ziglar's turn. It was also on the green with a shot at birdie.
He knew he had to play the ball well, or his son would know that he gave it to him. He sank it easily.
As he was pulling the ball from the cup, he asked his son if he was pulling for him, even though he knew that he wouldn't win the hole. His son said that he always pulled for him.
Zig Ziglar's son demonstrated pure love for his father. He pulled for him because it would be for his father's benefit to sink the putt.
Zig Ziglar uses an acronym for H.E.A.R.T.
Honesty
Empathy - for your client
Attitude
Reserves - Mental, physical and spiritual
Toughness - learning to love is tough.
As a salesperson, your job is to persuade. Don't be a slimy salesperson, trying to persuade prospects to buy what they don't need. Instead, learn to have the client's best interest at heart.
If you have the right attitude, the right spirit, you are convinced of what you're doing and you have love in your heart, you'll pull for people to buy your product for their benefit.
This is the kind of love that every salesperson needs in his selling.
Zig Ziglar has famously said, "People don't care how much you know until they know how much you care about them."
If you have the right heart, you'll want your prospects to buy because you know they will win when they buy. You communicate with your feelings and belief.
The minute you start pulling for them to buy for their benefit, you become more professional, more effective, more loving and you sell more. And you'll be able to sell them again and again and again. Before long, they'll send you to their friends and relatives
Pull for your client to buy your product because it makes the customer the big winner. You can become the person you want to be. Make sure your heart is right. Do some self-searching to make sure your selling for the right reasons.
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