Thursday, May 22, 2008

Home Based Business Leads

By Gordon Garza

The main reason for failure of many online home based businesses is lack of potential leads. Most people start their home based business with zest, to earn residual profits. However, they fail to generate potential leads and as a result, they quit such businesses half way.

If you are resolved to make substantial earnings through an online business you simply must not give up so hastily. Offered here are a few methods to find quality leads that will help you succeed in your online home based business.

More than three million people surf internet each day. This allows enough room to obtain potential leads. Therefore, the ideal way to generate home based business leads is to make a squeeze page on website. Now, this squeeze page is a webpage that has adverting copy in it. Visitors who visit your website are required to fill in few details such as their name or e-mail address in that squeeze page.

With this squeeze page, people can receive your free products report or free newsletter. This is an efficient way of generating potential leads. Although, not all people who receive such stuffs may purchase your products, but if 2 out of 10 people buy the products then this method is worthy.

The possible 2 out of 10 people who buy products are not even the best thing about using a squeeze page. The best part is that when you keep sending e-mails to your visitors they will start to become familiar with your URL and begin to form a positive customer / businessperson relationship. Additionally many people who buy your products may become repeat customers and buy again and again.

Fake Leads And Article Marketing:

Some online businesses choose to purchase their leads from a company offering such a service. Great care must be taken when choosing to do this as some companies will sell cheap leads over and over to different businesses. Other companies will outright sell bogus leads to businesses.

Ensure that the company supplying you with leads is a trust worthy company. You will more than likely be charged a little more but it will be worth it to have real and fresh leads.

Article marketing is another way of obtaining many quality leads. This is a free method and only requires you to write a few articles, put your URL link into it and submit the articles to online directories. You will want to make sure you write articles that pertain to you market type. This will have a bonus effect of getting your website to attain a higher ranking in search engines.

Moreover, other web publishers may also pick up your articles. Thus, if you want to increase your leads, utilize the points mentioned here, and earn higher profits from your home based business.

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