Saturday, July 26, 2008

Why a Franchise is a Good Business

By Franco Andretti

If you have an entrepreneurial spirit and would like to be your own boss then considering an outlet franchise chain may be just what you need.

Franchise opportunities offer many benefits compared to single, conventional start-up companies. Personally, you will have to weigh the pros and cons for owning and operating this type of business.

Some may find franchises to be a wonderful alternative whereby others may pass on this type of business venture. There will definitely be times when the franchiser will make certain decisions on your behalf and if you are not one to relinquish control then you may not want to take any further action towards this goal. Also, the company's philosophy may not agree with you either. So, when searching for a franchise be sure to choose one that fits your personality and business philosophies.

In addition, there are many benefits to owning a franchise like operating under a brand name or logo of a trusted and well-known product or service. Normally you would need to log in many work hours to initially get the business started but in this case it would not be as bad because the franchiser is there to assist you too. The franchiser will want you to succeed so they will not make you start this new business from scratch. They will guide you and provide you with what is required to get the business up and running quickly.

Another boon is the fact that the franchiser will probably have a basic business plan already in place. It may be generic and not everything will apply to you, but there could be details that you would have otherwise overlooked.

Also, the franchiser will have your advertising spots already established. The costs associated with advertising will not be a concern either. Therefore, you will not have any sleepless nights over having to market your new franchise.

The franchiser will tell you from where to source your goods. In fact, the franchiser may be your supplier. Merchandising and packaging will be done for you. If you need to train your staff, the franchiser will be at hand to teach them the tricks of the trade. The franchiser may even assist if you want to sell your business on.

Any laws governing health and safety regulations will be discussed with your franchiser. All businesses are required to comply with the laws within their area, and if not, they could result in fines or worse. The franchiser will direct you and your business so that it operates within all legal boundaries.

By starting a new franchise you will already have advantages over other non-franchised companies. A franchise that already has an established reputation combined with your efforts will be sure to pay big dividends.

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