This article will examine copywriting rates and wages.
Depending on your expertise and well how you sell yourself, you can earn a little or a lot. Advertising Age reported that in 2005 the average employed copywriter made around $60,000 after bonuses. (quoted from http://www.collegeboard.com)
The income for a freelance copywriter is more difficult to estimate. Some charge their clients for each project while others charge an hourly rate. To help you better understand what a freelance copywriter can make, here are some rough figures from 2005: Freelancers generally charged $1000 to $2000 for a lead generating sales letter and $300 to $400 for a website.
About two out of every five copywriters earn somewhere between $50,000 and $100,000 a year in gross income. If you would like to learn more about copywriting rates, you can find more here: http://www.excessvoice.com/copyfees.htm. Take advantage of these survey results so that you don't undercharge yourself.
These figures were the median of those surveyed, thus if you have knowledge and expertise in a particular field that others don't, you could charge more money and have a greater gross income. Taking the time to learn about your field and develop superior expertise will help you gain a competitive edge and earn more money.
Hopefully this article has given you a rough idea of what an employed or freelance copywriter can earn. If you want more information you should go to the site listed above and invest in some survey results, this will help you go much further as a copywriter.
It is important to note that these rates are a median and only give you an idea of what you could charge. Your exact rates will depend on the market, your expertise, and how well you sell yourself.
About the Author:
For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.
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