Copywriting Pointers

By Ray Edwards

This article will examine how to gain more clients and improve your copywriting skills.

If you improve these two skills then you will become far more successful as a copywriter. Many talented copywriters struggle because they cannot find clients or sell themselves. You must learn to sell yourself if you want to become successful and set yourself apart from those around you. Make a portfolio and put some of your best work in it. You should also include a letter that outlines your qualifications, has examples of your writing, and includes testimonials from past clients. This allow potential clients see your work as they consider hiring you. If you can, reference as many Fortune 500 companies as clients. If you're just starting out, do not include potential clients, only list past work. If you have worked for an advertising agency and are looking to do some from freelance copywriting, make sure to include some of your work from the advertising agency.

There are two ways that you can acquire more clients. The first is to post your availability and portfolio on a website such as elance.com or directfreelance.com. These sites also allow you to research companies that you are considering writing for and advertise yourself. Another way to find new clients is to read the business section of your paper and cut out articles with companies in your field. These companies could turn into potential leads.

If you want to improve your copywriting expertise, look into reading some books by Dan Kennedy. He is one of the world's foremost experts on copywriting and his books will help you improve your writing skills. Specifically, pick up his book called "The Ultimate Sales Letter." This book shows how Dan Kennedy writes great copy. By reading it you can learn from him and mimic his success. Its easy to read and he offers many examples to help illustrate his points.

Hopefully this article has helped you learn how to sell yourself and improve your writing. Time Magazine once quoted Stephen King stating that writing was like working out: The more weight you lift, the stronger you become. Copywriting is the same. If you apply these skills and write often, you will become a better copywriter.

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find many podcasts, marketing tips, videos and copywriting advice.