Tuesday, July 29, 2008

Affiliate Programs. How To Set One Up.

By Lucas Heijn

The best way to propel your business, is to use an affiliate program. With an affiliate program you have a lot of other people promoting and selling your product. One of the big advantages of this is that you only pay for the promotion after a sale has been made.

Another advantage of this, is how your product will be perceived. If you have a lot of people promoting your product, it will be perceived as being a very popular product. This creates a viral effect, and thus creates more sales. So even though an affiliate program may cost you 50% of the income, you still end up making a lot of money.

If you decided you didn't want to bother with affiliates here is what it could be like. You have a big list of e-mails subscribers, let's say 100,000. You send out your promotion to the list, and you have a conversion rate of 0.04%. This means that you have made about 400 sales.

Now let's take this a little bit further. If now you had 100 affiliates promoting your product, and each of them made 10 sales. You will have sold another 1000 of your product. Even though you have to share the profit you have make far more money with less effort with your affiliates.

If you own a product, you really need to use an affiliate program. How can you set up an affiliate program? There are two ways and both of them a good. You could buy software to run on your server. I've personally had experience with a software program called Jam Affiliates from Jrox.com. It is powerful and easy to use and administer.

Another way you could go, is to use ClickBank. Many affiliates prefer ClickBank, as they are assured, they will be paid. Another advantage of ClickBank, is that you don't need to go through the difficulties of installing a script on your server. Affiliates can join ClickBank for free. To be a seller on ClickBank requires a small one time fee.

There are real advantages to using ClickBank. Your affiliates love it because they know they're going to get paid because ClickBank handles all of that. And you will love it as well, because you wont have to worry about paying the affiliates. These problems are handled by ClickBank. So the payments you get from ClickBank are yours and yours alone. Using ClickBank is probably the easiest and best option for both yourself and your affiliates.

The option of running your own affiliate program or running with ClickBank both viable and good options. It's obvious, that to really be successful online. You must use affiliates and an affiliate program. The easiest way to go, is to use ClickBank as all the administration problems are handled by them. So even though they take a small commission, it is well worth it.

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