Wednesday, July 02, 2008

Succesful marketing: JcPenney coupons with free shipping

By Priscilla Queen

A life's achievement from a visionary, the JC Penny co-operation is among the largest chains of retail stores in the world. The first store of JC Penny was started in 1902 by James Cash Penny at Kemmerer, Wyoming and operates till date. The path to success was not just filled with olives and spurs, it was a new path invented, toiled and maintained.

Earlier, it was started with one retailing store. Today, more than 1050 stores are being operated throughout Puerto Rico and United States. The line of product consists of mainly household articles and conventional merchandise. In addition there are many departments that are being leased out like portrait studios, optical and jewelry departments.

These stores face a high level of competition as they are a part of the consumer section. These stores have to be innovative and come up with interesting offers to customers, to stay in business. Among its numerous lucrative offers every year, an important and most sought after offer is the JC Penny 'free shipping' coupons.

Customers always find it an unnecessary expense when it comes to shipping. They would not mind in spending huge money to buy the products that they want, but spending almost half of the product cost on shipping is hard to digest. JC Penny was able to understand this mentality of its customers, and hence came up with offers that provide shipping free of cost.

There has to be lot of changes made in the administration and logistical areas of a company to come up with such offers. Since the United States is a vast country, shipping products from one end to another can cost a huge sum. To find a solution to this issue and to gain customer satisfaction, JC Penny opened numerous warehouses and dispatch points at many corners of the country. By doing this, they could achieve delivering products to the customers exempting shipping.

JC Penny coupons with free shipping are also available for online shopping. Coupons are provided with particular codes that can be conveniently entered along with the bill. JC Penny coupons are offered only on purchases above $99. The company uses free shipping as a marketing plan and their profits are thereby not compromised.

Coupons are normally supplied on the basis of seasons and contain a corresponding date of expiry. JC Penny free shipping coupons can be redeemed by merely clicking on the connected link with says 'redeem my free shipping coupon" on their respective web site. Some of the other competitors in the retail secor are Ikea, Wal-Mart and Home Depot.

Though its competitors provide similar offers, there is something unique about JC Penny that attracts its customers. The JC Penny coupons with free shipping were tremendously welcomed by its customers, and the organization's business scaled greater heights by using this strategy.

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