Tuesday, July 01, 2008

Promotional Apparels - An Excellent Tool for Business Promotion

By Kay Petronelli

People always love to get free stuff. Just think of the caps and t-shirts that some companies give out at a sporting event or any other type of occasion.

If you are looking to get word out about your business then you should consider using promotional apparel. This is a very effective promotional product that you can use to get your business name recognized. People will see your business name everytime someone wears it.

The most common and least expensive promotional apparel is the t-shirt. A company can buy in bulk from places like Hanes or Fruit of the Loom and then can print any kind of design on them.

If you were to order in large quantities then a t-shirt as a promotional item would only cost approximately $5.00 or less.

Hats with a company logo embossed on them are very good marketing items. They make a significant contribution to a company's marketing campaign. Just think of all the free advertising that a business can get when many different people are wearing their hats. A company investing in a nice styled hat with their logo or company name on them will only have to spend under $5.00 per hat.

A very unique concept for marketing and promotional items are those found in the kitchen. Oven mitts, aprons, and towels, all embossed with an organization's logo are a reminder everyday of that particular company. A little trick to remember is to buy kitchen apparel that is attractive or appealing so that the item is not put in a drawer or cupboard and then forgotten.

Last but not least is athletic apparel. Many people today exercise and will be grateful for anything that they can receive for free. If they wear any of the apparel in a huge event like a marathon race this would be another example of free advertising for a company. Hundreds of people will see your company name or product. Something as inexpensive as a headband or wristband is only $2.00 per piece.

As you can see, there are many benefits for companies to use apparel as promotional products. They not only give your company a continuous stream of free advertising but your product or business name will be recognized everywhere. Maybe the next time somebody wants to buy a particular item it could be your company that they choose.

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