Monday, July 28, 2008

How to Print Brochures and Postcards at a Low Cost

By Jacques Di Salvia

Cheap postcard printing does not necessarily mean a product that is inferior in quality. Big and professional printing companies with sophisticated printing machinery can also provide cheaper services.

There are many factors and several processes that can result in cheap postcard printing without compromising the quality. Most popular options are; digital printing, four color printing, and offset printing. Depending on your budget and requirement you can select a process for printing your postcards.

Selection of print process alone can save half of your printing cost. If you need large number of copies but choose digital printing methods, your cost of printing will shoot up. Conventional offset should be the ideal choice for you. On the other hand, for a small run, digital printing should be preferred.

An increase in the volumes also brings down the cost to produce individual units. The fixed overhead cost in this case gets distributed over the number of prints. When your print volume is high, you get the advantage of cheaper wholesale prices of the paper. Commercial and professional printers always strive to improve their quality of printing with reducing their wastage and maximizing productivity. As a result, you get a cheaper price for your printed postcards.

Newer technologies enable the printing presses to cut down their cost components. For example, automation in the printing facilities or binding unit can bring down the overall production cost to a considerable extent. Digital imaging options, for example, has single handily reduced the cost of production by 10 to 15%. Advanced imaging technologies like computer to plates can eliminate the cost involved in films, negatives, positives, and other accessories. All these technologies require lesser manual involvement and directly reduce the cost to the company.

Experienced printing companies will know how to plan their print jobs while maintaining an efficient routine. Your costs will be lowered just by having them run similar jobs at the same time. This will save you money because the bulk of the production costs are distributed over the whole job and even if you don't have a large quantity to be printed the savings will still be passed on to you.

It is not uncommon to consider having your postcards printed in another country that can offer fast transport of their goods and services and still supply their customers with a lower unit cost. Now you have the option to get your printing done at a cheaper price and from any country that has a more competitive price. Just by transferring the design with your computer gives you the flexibility of having your brochures or postcards printed exactly how you want them from miles away and save money at the same time.

By using the Internet you can locate competitive prices while ensuring that you will receive quality output. In addition, you can consider facilities that offer package deals to design, print and mass mail your postcards. This will minimize your efforts along with keeping the overall cost at a reasonable price.

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