Saturday, June 21, 2008

Telemarketing: Inbound Telemarketing Services

By Lynn Garland

Inbound telemarketing services are sprouting up all over the United States and even overseas. It is very common for business owners to outsource this service, even to other countries where they can get good service for a lot less money.

A lot of customers today want answers to their questions even outside of regular business hours. Therefore, customer service is the key to getting more business and in the United States there is more competition in this area. If a customer can get an answer any time of the day or night they will be more inclined to deal with that particular organization, even if it means paying a small fee.

All calls must be answered promptly and in a courteous manner. Any telemarketing service that you employ should possess these qualities as well as being efficient. Your customers will definitely not call back if one of your representatives is rude or curt to them.

When a telemarketing service responds to the inbound calls from your customers they are actually representing your company. Your customers should not have any idea that a telemarketing service is answering the calls and not your company directly. Be sure that the telemarketers talk clearly and if you have outsourced the service from another country that they can speak English too.

It is important to have telemarketers that speak other languages. This would be very advantageous in situations whereby your company has other locations in Europe and Asia, etc.

Inbound telemarketing calls are being outsourced overseas because of the lower cost of wages and the telemarketers' ability to handle technical questions better. The cost of living being (and wages) are higher in the United States and hence, it is understandable why inbound telemarketing services are outsourced to other countries instead.

Call centers provide customer service twenty-four hours a day and seven days a week. Customers are therefore much happier because if they require service it is just a phone call away. Representatives are given a script to go by so there is similarity in the level of knowledge and they also maintain a certain quality in the service being provided.

Having some type of call record showing number of employees at the call service center, average wait for a customer call to be answered and the length of time for each customer call will inform you of the way in which the service is being operated. But before signing with any telemarketing service, it is recommended that you personally call the telemarketers to get an idea of how they will respond to your customer calls.

Inbound telemarketing services are the wise choice for any business owner who wants to give his customers support all of the time. As more businesses move towards this option, call centers have become more competitive, giving you a good choice of rates and services.

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