Running your own PPC campaign is a really good strategy for maximizing sales with a little bit of focused online advertising. But if you just don't have enough hours in the day to manage your campaign, you can utilize one of many PPC management services in the UK that will manage every aspect of your PPC campaign. The following is an overview of what to expect.
If you decide to use a PPC management company UK for your PPC needs, then there will likely be three core features that they offer you. The first is the research and subsequent selection of keywords and keyword phrases that will be used to attract potential customers in your campaign. No matter the company you use, they should come up with comparable results, as they will likely be analyzing the same sets of data. Selecting a mix with good diversity and balance will increase the chances of your campaign succeeding.
Secondly, the majority of PPC management companies will provide you the option of writing your own ads, or writing them for you. If you choose to have the company do it, they will likely charge by the keyword groups that your keywords are formulated into, as each will require a slightly different ad. This improves the relevance of your ads, and the chances that prospects will click on your ads. Perhaps more importantly, specific ads will increase your backend conversion rate once prospects are at your site.
The last feature that PPC management companies generally offer their customers is the continued monitoring and adjustment of the PPC campaign. In many cases, this is the one feature that is more valuable to companies than any other. This is because it simply takes a large amount of time to continually monitor a PPC campaign - a step that is necessary for improving its chances of success.
So should you utilize a PPC management UK company? If you are rolling out a very small campaign, then the answer is probably no. On a limited scale, it may be best to simply conduct your own campaign. But if your campaign is a little big larger, then employing the services of a PPC management company can be a great way to optimize your campaign and save yourself a lot of time in the process. Just remember that most of these companies will charge you twice. First, you will be charged an initial set up fee based on the number of keywords you decide to use. Then, you will be charged a percentage of the money you spend on PPC. Though this varies, it is usually about 20%. If your margins are smaller than this, then using a PPC management UK company may not be cost effective.
If you decide to use a PPC management company UK for your PPC needs, then there will likely be three core features that they offer you. The first is the research and subsequent selection of keywords and keyword phrases that will be used to attract potential customers in your campaign. No matter the company you use, they should come up with comparable results, as they will likely be analyzing the same sets of data. Selecting a mix with good diversity and balance will increase the chances of your campaign succeeding.
Secondly, the majority of PPC management companies will provide you the option of writing your own ads, or writing them for you. If you choose to have the company do it, they will likely charge by the keyword groups that your keywords are formulated into, as each will require a slightly different ad. This improves the relevance of your ads, and the chances that prospects will click on your ads. Perhaps more importantly, specific ads will increase your backend conversion rate once prospects are at your site.
The last feature that PPC management companies generally offer their customers is the continued monitoring and adjustment of the PPC campaign. In many cases, this is the one feature that is more valuable to companies than any other. This is because it simply takes a large amount of time to continually monitor a PPC campaign - a step that is necessary for improving its chances of success.
So should you utilize a PPC management UK company? If you are rolling out a very small campaign, then the answer is probably no. On a limited scale, it may be best to simply conduct your own campaign. But if your campaign is a little big larger, then employing the services of a PPC management company can be a great way to optimize your campaign and save yourself a lot of time in the process. Just remember that most of these companies will charge you twice. First, you will be charged an initial set up fee based on the number of keywords you decide to use. Then, you will be charged a percentage of the money you spend on PPC. Though this varies, it is usually about 20%. If your margins are smaller than this, then using a PPC management UK company may not be cost effective.
About the Author:
For UK ppc management best practices check out www.tatstar.com. Their framework is suited for businesses who want an extra boost in sales or leads via ppc management.
No comments:
Post a Comment