Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product - and make no attempt to give visitors a different option.
One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers - and giving yourself the opportunity to attempt future upsales -- you're allowing them to leave and never return.
Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a salespage.
Another thing you absolutely must have before you get started is a check out service. You may want to consider Google Check Out, Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly.
Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.
The Four Point Internet Marketing Program contains additional steps that you can take to help your web site excel. The marketing program is extremely simple and can be implemented with very little ,if any, additional cost over what you are doing now. Although it can be fully implemented with very little cost, it does require 'some' effort. Taking this extra effort is what will make your site excel over others who do nothing.
If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.
One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers - and giving yourself the opportunity to attempt future upsales -- you're allowing them to leave and never return.
Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a salespage.
Another thing you absolutely must have before you get started is a check out service. You may want to consider Google Check Out, Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly.
Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.
The Four Point Internet Marketing Program contains additional steps that you can take to help your web site excel. The marketing program is extremely simple and can be implemented with very little ,if any, additional cost over what you are doing now. Although it can be fully implemented with very little cost, it does require 'some' effort. Taking this extra effort is what will make your site excel over others who do nothing.
If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.
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