What is the difference between a money maker and a profit empire? In this article I will explaning the difference by using real life examples from myself and others.
Armand Morin is a great person to start with. Not only is he a brilliant information marketer, but what he is famous for is his company Generator Software. There are a wide range of useful products that are included under his one company.
A money maker for Armand Morin would have been E-book Generator. If he'd just stopped after E-book Generator and didn't create any more Generator products, that would have been his money maker.
Everday more people purchase the E-book Generator online, creating a continuous stream of income. That is what a money maker is.
Instead of sticking with his money maker, Armand took it to the next level. He starting spinning off ideas from the Generator idea and starting to create multiple products to being his profit empire.
He has now built up the Generator empire with tons of different products. There is E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator.
The key to Armand's business is that he did not stop when he had a money maker. In fact, he ignited his imagination and created all kinds of products that all intertwine with each other.
Armand was telling me during a conversation we had a while ago that he won't launch a product until he has four or five complimentary products to go with it.
That combination of products turns into a profit empire as they are able to get a high price point, rather than just one idea, or one money maker.
So they're not looking for one idea. They're looking for three or four that they can package together all at once.
That's what I want to recommend you do when you're looking to generate new ideas, or new products, or new services for your business because most information marketers, they stop short once they have a good idea for something.
Another good example of that is my time that I've had working with John Childers. He teaches speakers how to sell from the front of the room. In that, they need a product to sell. So he also covers how to create all kinds of products.
High-level marketers will take one product and examine it and every effort they have to put forth and think about how they could turn it into another product. Average marketers will only focus on selling that one product.
Recently when I was a best man in a wedding I put this principle, that John Childers taught me, into practice.
It seems to be that I'm at the age that all my friends are starting to get married. I knew nothing about being a best man as I had never been one before, so this role was something completely new to me.
Being an information marketer, I obviously hopped online to find out what I was supposed to do as a best man.
Although the information was easily accessible, it still took me hours to piece everything together because it was scattered on various websites. It literally took me close to six hours to complete my research. This was a good friend of mine, I wanted to be the best, best man I could be.
During this time I came across a lot of tips and strategies to being a good best man online.
Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. "Ideas for the Best Man" will be launched soon - all stemming from me thinking "How could I turn this into another product?" while doing something that took a bit of effort.
If you start asking yourself a few simple questions you will inevitably start building that profit empire instead of sticking to a money maker. "What else am I doing for my customers?" "How could I turn that in to another product?" Those are some questions you can ask yourself to turn your money maker into a profit empire.
If you don't have a money maker yet, that's OK, you will know a concept that will put you ahead of 95% of your competition. If you have a money maker, get out there and start figuring out how to turn it into a profit empire!
Armand Morin is a great person to start with. Not only is he a brilliant information marketer, but what he is famous for is his company Generator Software. There are a wide range of useful products that are included under his one company.
A money maker for Armand Morin would have been E-book Generator. If he'd just stopped after E-book Generator and didn't create any more Generator products, that would have been his money maker.
Everday more people purchase the E-book Generator online, creating a continuous stream of income. That is what a money maker is.
Instead of sticking with his money maker, Armand took it to the next level. He starting spinning off ideas from the Generator idea and starting to create multiple products to being his profit empire.
He has now built up the Generator empire with tons of different products. There is E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator.
The key to Armand's business is that he did not stop when he had a money maker. In fact, he ignited his imagination and created all kinds of products that all intertwine with each other.
Armand was telling me during a conversation we had a while ago that he won't launch a product until he has four or five complimentary products to go with it.
That combination of products turns into a profit empire as they are able to get a high price point, rather than just one idea, or one money maker.
So they're not looking for one idea. They're looking for three or four that they can package together all at once.
That's what I want to recommend you do when you're looking to generate new ideas, or new products, or new services for your business because most information marketers, they stop short once they have a good idea for something.
Another good example of that is my time that I've had working with John Childers. He teaches speakers how to sell from the front of the room. In that, they need a product to sell. So he also covers how to create all kinds of products.
High-level marketers will take one product and examine it and every effort they have to put forth and think about how they could turn it into another product. Average marketers will only focus on selling that one product.
Recently when I was a best man in a wedding I put this principle, that John Childers taught me, into practice.
It seems to be that I'm at the age that all my friends are starting to get married. I knew nothing about being a best man as I had never been one before, so this role was something completely new to me.
Being an information marketer, I obviously hopped online to find out what I was supposed to do as a best man.
Although the information was easily accessible, it still took me hours to piece everything together because it was scattered on various websites. It literally took me close to six hours to complete my research. This was a good friend of mine, I wanted to be the best, best man I could be.
During this time I came across a lot of tips and strategies to being a good best man online.
Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. "Ideas for the Best Man" will be launched soon - all stemming from me thinking "How could I turn this into another product?" while doing something that took a bit of effort.
If you start asking yourself a few simple questions you will inevitably start building that profit empire instead of sticking to a money maker. "What else am I doing for my customers?" "How could I turn that in to another product?" Those are some questions you can ask yourself to turn your money maker into a profit empire.
If you don't have a money maker yet, that's OK, you will know a concept that will put you ahead of 95% of your competition. If you have a money maker, get out there and start figuring out how to turn it into a profit empire!
About the Author:
Find out what Stu McLaren has Uncovered! 227 Unusual, Different and Just Plain Crazy Unusual Business Ideas... That Could Make You Rich This Year... Starting From Zero! Just One Great Idea Could Change Your Life! Choose Any Idea From 277 Unusual Business Ideas
No comments:
Post a Comment