Sunday, June 22, 2008

Using Article Directories To Increase Traffic To Your Website

By James Conner

A tremendous amount of information can be found on the internet. Search engines crawl the web searching for sites with good information. The only thing that counts on the websites is text. If your page is short on text, your page will probably not rank well. Also, if your page has a considerable amount of text, but it's haphazardly put together, it will probably not rank very high as well.

Enter private label articles. PLA's are bundles of articles which consist of broad categories that are available for purchase in bulk from someone who brokers articles. Usually there is a choice between buying a monthly subscription whereby large groups of these articles are emailed to you or or you are sent a link where you can download them. Single purchases of groups of articles can also be made.

Usually, the articles you will receive are made search engine friendly with relevant keywords and arranged well. The articles will have been written using proper grammar, corret spelling, and very focused on the subject matter at hand. Mainly, the articles are yours to do with as you want to. You have purchased complete rights to use the articles. You are allowed to add or remove content and put your name to them as the writer.

After you have chosen the best keywords for your website, and your way of selling, you are allowed to put the private label articles on your site. When you use the optimized keywords in the appropriate places, your pages rankings with the major search engines will very likely start to rise.

How About Using Free Articles?

I'm sure you've seen some article directories that allow you to download as much content to use on your website as you want. The only requirement is for you to leave the resource box with the author's information and links in it, unchanged.

You can use these articles for free on your site. They are free as in no-cost. Howeve,r you may lose some of your perceived authority, your customers and sales. If you use a few of these articles from experts, you may not have any problems. If however you use only free articles you are sending the wrong message. Especially if you are sending the customers that you aren't too knowledgeable in the subject to be able to pen your own articles.

Also, you are providing everyone who visits your site an easy escape route onto a competitor's website. All they need do is click that link in the resource box. If the article is written well enough to keep your attention, chances are that it will grab your customer's attention enough so that they will search for the same author.

The resource boxes can steal your sales as well as your customers. You aren't even aware of when it is happening.

Other Things That Can Improve Your Search Engine Rankings

Using the article directory method combined with the private label articles should increase your ranking in the search engines. This is the way that others use. The vast majority of articles which are submitted to article directories will be accepted if they are written competently by those who have followed the guidelines of the article directories. Make sure to give the private label articles that you have written under your own name- including your resource box, to the article directories also.

The first thing that happens is this creates yet another link to your web site from the article directories. Every time the search engines find another link to your website, your ranking is boosted just a little more. The can be very beneficial if you ensure that your link contains your keywords. Since you are able to create the author's box as you want to, you can make sure to use the keywords that you want to.

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