Search engines are key to the whole internet experience today, since they are the most common way that web surfers find the sites they are looking for. Why is this? Simple - it's the easiest and fastest way to find the information you want. MyWirelessNews requires that you know what search engines are, how to use them and why everyone uses them.
A search engine has lots if what are called "spiders" or "crawlers" which wander the internet probing websites for their contents. When a site is submitted, spiders are sent there to examine the content. This information is sent to central point where it is indexed. If your site is linked to others, the spiders will do the same for these sites too. Every time your page is updated, it will be re-indexed the next time a spider hits your page again - which they will do periodically.
Search engines also rank the sites which they index - and the sites linked to them. Search engines all have their own criteria for ranking websites.
When you search for something with Google, Yahoo or another search engine what you are given as results are not actually real time results. Instead they are pulled from the search engine's page rankings. As we mentioned above, each engine uses its own standards for rankings, which is why a search for the same term on two engines will give you different results.
So as an online marketer, what does all this mean to you? Well, it means that understanding how search engines work is key to the health of your business. When someone searches, for instance, MyWirelessNews, they will generally look only at the first page of results. They may look at the second, but almost never the third page. The odds of anyone finding your page if it doesn't show up high in search engine rankings is slim.
To enhance your search engine results keyword research is very important. You want to find out which keywords get searches but have comparatively little competition. You can then use these keywords to get higher rankings from search engines if you use them correctly.
Being savvy about how search engines work can make all the difference to your online marketing business. Your site can be ranked on the first page of results, which is where it needs to be to thrive.
A search engine has lots if what are called "spiders" or "crawlers" which wander the internet probing websites for their contents. When a site is submitted, spiders are sent there to examine the content. This information is sent to central point where it is indexed. If your site is linked to others, the spiders will do the same for these sites too. Every time your page is updated, it will be re-indexed the next time a spider hits your page again - which they will do periodically.
Search engines also rank the sites which they index - and the sites linked to them. Search engines all have their own criteria for ranking websites.
When you search for something with Google, Yahoo or another search engine what you are given as results are not actually real time results. Instead they are pulled from the search engine's page rankings. As we mentioned above, each engine uses its own standards for rankings, which is why a search for the same term on two engines will give you different results.
So as an online marketer, what does all this mean to you? Well, it means that understanding how search engines work is key to the health of your business. When someone searches, for instance, MyWirelessNews, they will generally look only at the first page of results. They may look at the second, but almost never the third page. The odds of anyone finding your page if it doesn't show up high in search engine rankings is slim.
To enhance your search engine results keyword research is very important. You want to find out which keywords get searches but have comparatively little competition. You can then use these keywords to get higher rankings from search engines if you use them correctly.
Being savvy about how search engines work can make all the difference to your online marketing business. Your site can be ranked on the first page of results, which is where it needs to be to thrive.
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