Lead Generation is art of getting people that you think may want your product to actually confirm their interest in what you have to offer.
Getting someone with a specific need to know, like and trust you is the Duct Tape Marketing definition of "Marketing". Effectively identifying those people with that need is lead generation.
Effective lead generation doesn't have a magic pill. You should create 10-20 lead generating initiatives based on your core marketing message and product offer(s).
Think of it as one of those "dot matrix" drawings, where the artist only uses dots of his pen to create a very detailed painting. Just one dot doesn't do much, but as he/she strategically places dots all over the canvas all of a sudden a very clear picture emerges.
The three main mediums for generating leads are: Public Relations, Advertising and Referral Marketing.
What is the definition of Public Relations? "Getting positive mention of you or your company in newspapers, magazines, news shows, newsletters, websites and journals read by some portion of your target market"-according to John Jantsch of Duct Tape Marketing.
Advertising, when done right can hardly be matched in its ability to generate new business quickly and cost effectively. Unfortunately, all too often business owners are afraid of it because they haven't been taught how to do it correctly. They have spent large amounts of money on ineffective advertising campaigns. They either have a "copy cat marketing" marketing strategy or an "ostrich marketing" strategy (don't do anything and hope it all works out).
The duct tape marketing definition of Referral Marketing is: a specific set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods.
In my next article we will dive deeper into each one of these lead generation strategies and give you some help tips on how you can implement them into your business.
Getting someone with a specific need to know, like and trust you is the Duct Tape Marketing definition of "Marketing". Effectively identifying those people with that need is lead generation.
Effective lead generation doesn't have a magic pill. You should create 10-20 lead generating initiatives based on your core marketing message and product offer(s).
Think of it as one of those "dot matrix" drawings, where the artist only uses dots of his pen to create a very detailed painting. Just one dot doesn't do much, but as he/she strategically places dots all over the canvas all of a sudden a very clear picture emerges.
The three main mediums for generating leads are: Public Relations, Advertising and Referral Marketing.
What is the definition of Public Relations? "Getting positive mention of you or your company in newspapers, magazines, news shows, newsletters, websites and journals read by some portion of your target market"-according to John Jantsch of Duct Tape Marketing.
Advertising, when done right can hardly be matched in its ability to generate new business quickly and cost effectively. Unfortunately, all too often business owners are afraid of it because they haven't been taught how to do it correctly. They have spent large amounts of money on ineffective advertising campaigns. They either have a "copy cat marketing" marketing strategy or an "ostrich marketing" strategy (don't do anything and hope it all works out).
The duct tape marketing definition of Referral Marketing is: a specific set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods.
In my next article we will dive deeper into each one of these lead generation strategies and give you some help tips on how you can implement them into your business.
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