Brochures have always been one of the most important marketing tools for any organization. They can be circulated by hand or by mail to clients, or can just be kept on cash counters of stores. The need to have printed brochures has led to the growth of a segment of the printing services business, which specially caters to brochures. Brochure printing has undergone a number of developments in recent years, with the dawn and increasing use of the internet triggering the most recent of these changes.
Before computers were used for the task, brochure printing involved a number of elaborate and laborious jobs like multiple rounds of test printing, making adjustments, obtaining film negatives, and using plate-making machines. Even design alternatives were restricted, with the printers doing the majority of the design tasks and only the most elementary input provided by the customer.
These days, the customer himself can do the whole designing on a computer, and the brochures can be made in a much lesser timeframe than they could be some years ago. Supply of final prints in large quantities in a single day is possible now, thanks to improvements in technology.
It is important to remember that brochure printing involves not just the imprint of ink on paper, but design, content and layout too. With the introduction of digital technology, printing companies have begun to offer a range of benefits to the clients in this area, like high quality colour printing, multiple options in complicated formats and designs, and impressive packages on content-building.
Printing services companies offer several latest options to clients, among which full-colour brochures and digital brochures are most favoured by them. These are generally appropriate for brochures which will be distributed from medium to long-term. Subject matter for short-term high volume use is best promoted through the use of catchy, vibrant, but concise brochures, which have only a restricted print cycle. The traditional technique of off-set printing is still well suited for such brochures, as bulk prints within a short time is achievable, though preparation of brochures takes more time in this kind of printing.
Nowadays brochure printing companies also provide supplementary services besides ensuring better quality of prints for their clients. Direct mailing, distribution and brochure development are some of these extra services.
The internet has greatly altered the scenario, with customers now using websites of printing companies and placing online orders after selecting designs and colour specifications from the comfort of their office. Thus, brochure printing has changed a lot in a comparatively short time, and the pace of advancements is showing no signs of slowing down. - 2364
Before computers were used for the task, brochure printing involved a number of elaborate and laborious jobs like multiple rounds of test printing, making adjustments, obtaining film negatives, and using plate-making machines. Even design alternatives were restricted, with the printers doing the majority of the design tasks and only the most elementary input provided by the customer.
These days, the customer himself can do the whole designing on a computer, and the brochures can be made in a much lesser timeframe than they could be some years ago. Supply of final prints in large quantities in a single day is possible now, thanks to improvements in technology.
It is important to remember that brochure printing involves not just the imprint of ink on paper, but design, content and layout too. With the introduction of digital technology, printing companies have begun to offer a range of benefits to the clients in this area, like high quality colour printing, multiple options in complicated formats and designs, and impressive packages on content-building.
Printing services companies offer several latest options to clients, among which full-colour brochures and digital brochures are most favoured by them. These are generally appropriate for brochures which will be distributed from medium to long-term. Subject matter for short-term high volume use is best promoted through the use of catchy, vibrant, but concise brochures, which have only a restricted print cycle. The traditional technique of off-set printing is still well suited for such brochures, as bulk prints within a short time is achievable, though preparation of brochures takes more time in this kind of printing.
Nowadays brochure printing companies also provide supplementary services besides ensuring better quality of prints for their clients. Direct mailing, distribution and brochure development are some of these extra services.
The internet has greatly altered the scenario, with customers now using websites of printing companies and placing online orders after selecting designs and colour specifications from the comfort of their office. Thus, brochure printing has changed a lot in a comparatively short time, and the pace of advancements is showing no signs of slowing down. - 2364
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