Brochures play a significant role in the promotion of a business. They lend legitimacy to a business by presenting and explaining its products or services, company line and other specific selling points in a powerful fashion. Shoddy work on a brochure can cause a lot of harm to the reputation of the company & therefore it is very important to take care while developing it. Read on to find out some very helpful hints both on brochure development & brochure printing.
The development process of a brochure must ensure that the end result looks professional, provides information in a clear and brief fashion, and is attractive to the target audience. It should use text and images in the correct combination, while the colours should also be used carefully. All the elements like fonts, borders, images etc. should fuse perfectly. The brochure must look neat and attractive, without sacrificing the simplicity and order.
The brochure printing related issues should also be paid heed to at the time of designing. It is suggested to get a sample output of the designed brochure to get a feel of how the printed brochure will appear before clearing it for a mass print job.
The design should be created taking into account the brochure printing fund allocation. Gray scale printing costs lesser than color, thus if you are on a small budget you may want to go for the former. If you are not limited by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. If the brochure is to be printed on both sides of the paper, then the paper chosen for such a product must be thick enough for good quality printing.
Since brochure printing is done in large volume, always ask for rebates from the printing company. Quality, however, must always come first because a compromise on that front might be counter-productive for the business. - 2364
The development process of a brochure must ensure that the end result looks professional, provides information in a clear and brief fashion, and is attractive to the target audience. It should use text and images in the correct combination, while the colours should also be used carefully. All the elements like fonts, borders, images etc. should fuse perfectly. The brochure must look neat and attractive, without sacrificing the simplicity and order.
The brochure printing related issues should also be paid heed to at the time of designing. It is suggested to get a sample output of the designed brochure to get a feel of how the printed brochure will appear before clearing it for a mass print job.
The design should be created taking into account the brochure printing fund allocation. Gray scale printing costs lesser than color, thus if you are on a small budget you may want to go for the former. If you are not limited by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. If the brochure is to be printed on both sides of the paper, then the paper chosen for such a product must be thick enough for good quality printing.
Since brochure printing is done in large volume, always ask for rebates from the printing company. Quality, however, must always come first because a compromise on that front might be counter-productive for the business. - 2364
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