So you want to increase your PPC earnings by 100%? Do you believe it is possible? Your mindset about this will go a long way towards making this statement a reality.
As an internet marketer, your success also depends largely on your ability to make the most of your marketing budget; and there is no form of advertising online or off which yields a better return on investment than pay per click (or PPC for short) advertising.
First, submit your site to search engines via goggle.com/webmasters. Another easier way to get indexed is to submit to search engine directory like dmoz.com.
In the PPC world, you want to qualify your viewers as having a very high probability of being buyers BEFORE they click through - before you pay for their click. If you run an ad campaign that results in a low Click-Through-Rate (CTR), you have lost nothing. You got no results, but you paid nothing either. However, if you run a campaign with a high CTR but few conversions, you just incurred a big bill from your vendor such as Google AdWords, but achieved no sales.
Pay per click advertising is a contextual advertising model; the ads displayed alongside search results are chosen based on the keywords that the user has searched for. For example, suppose that you have a garden supply store. You can specify the keywords used in your PPC ads; lets say you've chosen flowerpots here. When someone searches for this term, your ad will be displayed " this is a very important feature of contextual advertising; your ads are displayed only to people who already have an interest in the product or service you provide.
Your PPC campaigns can also be Geo-targeted. This means that you can set them to display only to people in a certain location. Using the garden supply store example again, lets say that you're located in Chicago and only want your ads to appear to people located in the city " when users from Chicago search for flowerpots (or whatever keywords you've specified) your ads will be displayed, ensuring that your most likely customers are the only people who see your ads.
One of the biggest advantages of using PPC advertising is that you can easily monitor and track their results and fine tune your campaigns on the fly; something which is impossible to do with traditional media formats. For small business owners and internet marketers of all stripes, pay per click advertising represents the best possible return on investment for your marketing dollar. Its accountable, highly configurable and budgets can be set by the day, the week, the month; allowing you complete control over your advertising costs " and your returns. - 2364
As an internet marketer, your success also depends largely on your ability to make the most of your marketing budget; and there is no form of advertising online or off which yields a better return on investment than pay per click (or PPC for short) advertising.
First, submit your site to search engines via goggle.com/webmasters. Another easier way to get indexed is to submit to search engine directory like dmoz.com.
In the PPC world, you want to qualify your viewers as having a very high probability of being buyers BEFORE they click through - before you pay for their click. If you run an ad campaign that results in a low Click-Through-Rate (CTR), you have lost nothing. You got no results, but you paid nothing either. However, if you run a campaign with a high CTR but few conversions, you just incurred a big bill from your vendor such as Google AdWords, but achieved no sales.
Pay per click advertising is a contextual advertising model; the ads displayed alongside search results are chosen based on the keywords that the user has searched for. For example, suppose that you have a garden supply store. You can specify the keywords used in your PPC ads; lets say you've chosen flowerpots here. When someone searches for this term, your ad will be displayed " this is a very important feature of contextual advertising; your ads are displayed only to people who already have an interest in the product or service you provide.
Your PPC campaigns can also be Geo-targeted. This means that you can set them to display only to people in a certain location. Using the garden supply store example again, lets say that you're located in Chicago and only want your ads to appear to people located in the city " when users from Chicago search for flowerpots (or whatever keywords you've specified) your ads will be displayed, ensuring that your most likely customers are the only people who see your ads.
One of the biggest advantages of using PPC advertising is that you can easily monitor and track their results and fine tune your campaigns on the fly; something which is impossible to do with traditional media formats. For small business owners and internet marketers of all stripes, pay per click advertising represents the best possible return on investment for your marketing dollar. Its accountable, highly configurable and budgets can be set by the day, the week, the month; allowing you complete control over your advertising costs " and your returns. - 2364
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Creating internet based businesses is a great way to make big money online. But starting an online business can be tough without the right knowledge. Learn everything you need to know at AllAboutWebBusiness.com
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