The financial turmoil sweeping the globe in the background, April 22 (today's date for the media) in Shanghai New International Expo Center, Shanghai Auto Show is the "unlimited spring": the total size of this show up to 170,000 square meters, with show growth over the previous 20%
And there are 13 theories unveiled the world's first. In the international economy below the shadow of the Shanghai auto appear why much of the principal car manufacturers attach great importance to? This is due towards the international automobile market below the pattern of fissile grading highlights the focus of the Chinese market towards grasp the Chinese market, grasped the last straw towards retain stays is none longer an unfilled talk. Global auto giants involving domestic automakers towards compete within the future getting a brain activate and encounter a distance out, not alone possess faster hurry, positive attitude, and many meaningfully, "new thinking."
Decision thinking distance out, the novel decision onto the novel distance of thinking! Shanghai Auto Show this provides ourselves the mainstream car manufacturers towards hear approximately the civilians, brands, products, selling, and so the opportunity towards illustrate novel thinking.
Employing novel thinking
The new managers are "China hand"
On the replacement of GM and PSA Peugeot Citroen CEO Two days subsequent, this change will rapidly breeze assaults from the opposite edge of the sea to China. April 1, Ford Motor China broadcast that Cheng will be departing the company's head individual and CEO, GE to conquer their obligations to Connaught, Connaught Ge to Ford former to the place of CEO and leader of China. The identical day, General Manager of Subaru of China furthermore broadcast that Ono-kyu left the work as long as three and a half years in China, as a successor to Suzuki, the authorized took agency in April. Suzuki per hundred from January 2009 has assisted as the second Subaru Overseas Sales Division of Asia, Oceania, Central and South America, Head of Sales, to blame for the applicable work of the Chinese market. In supplement to the overhead two, Toyota and Honda have furthermore made considerable changes to the junction project in Guangzhou Toyota and Guangzhou Honda applicable high-level. In the cross-car monster will have the time for the starting of this year came on the Chery Automobile Company's initial sales supervisor Li Feng has a up to date agency in Beijing.
Careful observers discovered that the new managers are "China hand", they become more well renowned with the Chinese automobile market, in trading, sales proficiency more powerful, which is furthermore conducive to international urgent position in the automotive commerce and enhance the disperse of the backdrop the reinforcing of the strategic layout of the Chinese market.
Brand novel thinking
Self-hand vehicle charges multi-brand scheme
In modern years, has a steady foothold within the domestic automobile market and evolve their own brands, possess not proud with the industry of a single brand, the latest Shanghai auto appear is a principal silver dot within their own car prices possess launched their own multi-brand strategy. Recently, Chery Automobile within 2008 onto a low-key anti-announced the biggest brand distort ever. At the latest Shanghai Auto Show, Chery's shares shall bring the three companies, four of the 32 brand novel cars towards the "big Chery" collective impression of the photo into low, medium and high-end market sections, which also declared the Chery began towards construct their own international brands towards enter a novel level of development.
Maple concern is the car will be unveiled at the Shanghai auto show on the brand new - Shanghai England, which marked the future will focus on high-end Maple Automobile production and sales of motor vehicles. And "Shanghai Maple" brand's waters, sea and fast, yet the sea, sea front, the model still used Haiyatt "Shanghai Maple" normal production and marketing of the brand.
Products novel thinking
Models get the world's first in China
By the impact of the international commercial downturn, the United States, Japan and the European great powers, such as automobile production and sales market is not optimistic. China's automobile market has guided the full impact. According towards China Association of Automobile Manufacturers of the latest statistical data appear that the encouragement via the policy, within January at 735,500, within February sales of 827,600, based onto China's auto sales within March persisted towards go up towards extend 1,109,800, a novel monthly sales of all-time high.
Rather imply that the dire situation of the depths of GM's U.S. market in March sales of 156,000 for the same period last year over the same period in 2008 the 280,000 decline in 45%; and areas in China car sales in March was the same period last year rose 24.6 percent to 137,000 in the performance of a single month sales record set. China's auto market of great potential for the future no doubt.
Mouth-watering Chinese automobile market has been so well aware of the global car maker in China for help as a last straw of a profound meaning, it is in this background, the major automakers have brought the world's latest product, the first new car, dizzying concept cars. Shanghai Auto Show, Nissan and Dongfeng Nissan's models were all out together, the new Nissan outstanding representatives of the energy sector - NUVU electric vehicles will debut in the show. Another Japanese manufacturer Toyota FAW Toyota's work widely, such as steam, Toyota and Lexus, bringing the first time exhibitors as well as the new 8 concept cars 5.
At the identical time, in 2009 as a outcome of nationwide principles associated to the automobile commerce to adapt the stimulation of its own emblem new opening for re-development. The Shanghai Auto Show, the preceding uncommon FAW Group and Dongfeng Group will furthermore be present, China's six foremost auto assemblies will accumulate on the beach.
Marketing new concepts
Focus onto regional markets as soon as landing
When the number of car manufacturers within the deployment of attendants, brand, product and so a novel distance of thinking, the else cars standing onto the move within selling from the brain. The Shanghai Auto Show, Mitsubishi Motors of Japan towards cooperate exhibitors from the previous Mitsubishi Corporation (Shanghai) Co., Ltd. into a Mitsubishi car sales (China) Co., Ltd., the original, this is Mitsubishi Motors sales within China of the novel adjustment. To spare none effort towards herald imports of Mitsubishi vehicles within China corporation industry, selling of Mitsubishi Motors towards distort the thinking and tuning the flesh, predetermined up a sales corporate within China shall be a novel former moment products and facilities towards the Chinese market. Dongfeng-Nissan shall activate for the regional differences within the regional selling strategy, Dongfeng Nissan vice general executive Ren Yong remarked that from the macro point of look, the commercial industry of the presence of cyclical ups and downs; and from the business point of look, this cyclical ups and downs across their own efforts towards pressing, this is what they shall tool the "counter-cyclical market." The Dongfeng Citroen shall also be 3-5 years, hundreds of dots towards the photo transformation, the substitute of a novel LOGO, I trust towards upgrade the selling grade, towards grasp the profitable aftermarket. - 2364
And there are 13 theories unveiled the world's first. In the international economy below the shadow of the Shanghai auto appear why much of the principal car manufacturers attach great importance to? This is due towards the international automobile market below the pattern of fissile grading highlights the focus of the Chinese market towards grasp the Chinese market, grasped the last straw towards retain stays is none longer an unfilled talk. Global auto giants involving domestic automakers towards compete within the future getting a brain activate and encounter a distance out, not alone possess faster hurry, positive attitude, and many meaningfully, "new thinking."
Decision thinking distance out, the novel decision onto the novel distance of thinking! Shanghai Auto Show this provides ourselves the mainstream car manufacturers towards hear approximately the civilians, brands, products, selling, and so the opportunity towards illustrate novel thinking.
Employing novel thinking
The new managers are "China hand"
On the replacement of GM and PSA Peugeot Citroen CEO Two days subsequent, this change will rapidly breeze assaults from the opposite edge of the sea to China. April 1, Ford Motor China broadcast that Cheng will be departing the company's head individual and CEO, GE to conquer their obligations to Connaught, Connaught Ge to Ford former to the place of CEO and leader of China. The identical day, General Manager of Subaru of China furthermore broadcast that Ono-kyu left the work as long as three and a half years in China, as a successor to Suzuki, the authorized took agency in April. Suzuki per hundred from January 2009 has assisted as the second Subaru Overseas Sales Division of Asia, Oceania, Central and South America, Head of Sales, to blame for the applicable work of the Chinese market. In supplement to the overhead two, Toyota and Honda have furthermore made considerable changes to the junction project in Guangzhou Toyota and Guangzhou Honda applicable high-level. In the cross-car monster will have the time for the starting of this year came on the Chery Automobile Company's initial sales supervisor Li Feng has a up to date agency in Beijing.
Careful observers discovered that the new managers are "China hand", they become more well renowned with the Chinese automobile market, in trading, sales proficiency more powerful, which is furthermore conducive to international urgent position in the automotive commerce and enhance the disperse of the backdrop the reinforcing of the strategic layout of the Chinese market.
Brand novel thinking
Self-hand vehicle charges multi-brand scheme
In modern years, has a steady foothold within the domestic automobile market and evolve their own brands, possess not proud with the industry of a single brand, the latest Shanghai auto appear is a principal silver dot within their own car prices possess launched their own multi-brand strategy. Recently, Chery Automobile within 2008 onto a low-key anti-announced the biggest brand distort ever. At the latest Shanghai Auto Show, Chery's shares shall bring the three companies, four of the 32 brand novel cars towards the "big Chery" collective impression of the photo into low, medium and high-end market sections, which also declared the Chery began towards construct their own international brands towards enter a novel level of development.
Maple concern is the car will be unveiled at the Shanghai auto show on the brand new - Shanghai England, which marked the future will focus on high-end Maple Automobile production and sales of motor vehicles. And "Shanghai Maple" brand's waters, sea and fast, yet the sea, sea front, the model still used Haiyatt "Shanghai Maple" normal production and marketing of the brand.
Products novel thinking
Models get the world's first in China
By the impact of the international commercial downturn, the United States, Japan and the European great powers, such as automobile production and sales market is not optimistic. China's automobile market has guided the full impact. According towards China Association of Automobile Manufacturers of the latest statistical data appear that the encouragement via the policy, within January at 735,500, within February sales of 827,600, based onto China's auto sales within March persisted towards go up towards extend 1,109,800, a novel monthly sales of all-time high.
Rather imply that the dire situation of the depths of GM's U.S. market in March sales of 156,000 for the same period last year over the same period in 2008 the 280,000 decline in 45%; and areas in China car sales in March was the same period last year rose 24.6 percent to 137,000 in the performance of a single month sales record set. China's auto market of great potential for the future no doubt.
Mouth-watering Chinese automobile market has been so well aware of the global car maker in China for help as a last straw of a profound meaning, it is in this background, the major automakers have brought the world's latest product, the first new car, dizzying concept cars. Shanghai Auto Show, Nissan and Dongfeng Nissan's models were all out together, the new Nissan outstanding representatives of the energy sector - NUVU electric vehicles will debut in the show. Another Japanese manufacturer Toyota FAW Toyota's work widely, such as steam, Toyota and Lexus, bringing the first time exhibitors as well as the new 8 concept cars 5.
At the identical time, in 2009 as a outcome of nationwide principles associated to the automobile commerce to adapt the stimulation of its own emblem new opening for re-development. The Shanghai Auto Show, the preceding uncommon FAW Group and Dongfeng Group will furthermore be present, China's six foremost auto assemblies will accumulate on the beach.
Marketing new concepts
Focus onto regional markets as soon as landing
When the number of car manufacturers within the deployment of attendants, brand, product and so a novel distance of thinking, the else cars standing onto the move within selling from the brain. The Shanghai Auto Show, Mitsubishi Motors of Japan towards cooperate exhibitors from the previous Mitsubishi Corporation (Shanghai) Co., Ltd. into a Mitsubishi car sales (China) Co., Ltd., the original, this is Mitsubishi Motors sales within China of the novel adjustment. To spare none effort towards herald imports of Mitsubishi vehicles within China corporation industry, selling of Mitsubishi Motors towards distort the thinking and tuning the flesh, predetermined up a sales corporate within China shall be a novel former moment products and facilities towards the Chinese market. Dongfeng-Nissan shall activate for the regional differences within the regional selling strategy, Dongfeng Nissan vice general executive Ren Yong remarked that from the macro point of look, the commercial industry of the presence of cyclical ups and downs; and from the business point of look, this cyclical ups and downs across their own efforts towards pressing, this is what they shall tool the "counter-cyclical market." The Dongfeng Citroen shall also be 3-5 years, hundreds of dots towards the photo transformation, the substitute of a novel LOGO, I trust towards upgrade the selling grade, towards grasp the profitable aftermarket. - 2364
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