A missing headline is a common real estate postcard marketing mistake. Many realtors feel that short messages don't require headlines. But direct marketing experts will tell you that the value of a great headline is intensified in postcards.
You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.
The most surefire way of creating a strong headline is to follow the WIIFM ? What's In It For Me principle. Remember, benefits first before features.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
Write them all down. Mull over and reflect on all these benefits to get yourself inspired and ready to come up with your own striking headlines. Just write and don't criticize or limit your ideas at this point. When you think you have enough, look back at your headlines and study them. Drop uninteresting headlines. With the remaining promising headlines, replace some words with active verbs or more vivid words.
Study them. Once you've absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.
You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That's exactly what's supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
I know. It seems that you?re taking quite a bit of time just creating your headline. That's exactly the way it should be though. Your headline is just that important. And it's a fact that you should never forget.
In fact, you can even spin your own headline from the tips I've mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success. - 2364
You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.
The most surefire way of creating a strong headline is to follow the WIIFM ? What's In It For Me principle. Remember, benefits first before features.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
Write them all down. Mull over and reflect on all these benefits to get yourself inspired and ready to come up with your own striking headlines. Just write and don't criticize or limit your ideas at this point. When you think you have enough, look back at your headlines and study them. Drop uninteresting headlines. With the remaining promising headlines, replace some words with active verbs or more vivid words.
Study them. Once you've absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.
You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That's exactly what's supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
I know. It seems that you?re taking quite a bit of time just creating your headline. That's exactly the way it should be though. Your headline is just that important. And it's a fact that you should never forget.
In fact, you can even spin your own headline from the tips I've mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success. - 2364
About the Author:
Feel the power of Real Estate Marketing. Get More Leads, Better Deals, Bigger Paydays! Act Now and Get Your Free Report On the Power of Real Estate marketing you now qualify for $375.99 in Real Estate Web Marketing tools FREE! Get them now Limited Supply!
No comments:
Post a Comment