The fact of the American recession has made for some very complex changes to the business approach over the last two years. The public has had to change their normal consumer habits to reflect the changing fiscal tides. People are much more focused on saving and almost purchasing averse, as reflected through marginal consumer confidence. It may have been created through the housing market, but it ultimately has played out through high unemployment rates and a general fear of those who are employed over shaky job security. New entrepreneurs can turn this around through multi-level marketing.
Companies have also had to tighten their belts and search for efficiencies at every level of production, transportation, retail and advertising. This has had the unfortunate effect of downsizing, which ironically only fuels the downward economic spiral. The transition form overt consumerism to a more fiscally prudent culture based on saving has been neither complete nor comfortable. The notion that when wall street sneezes main street has a stroke has been played out in real time over the last 24 months.
Conventional wisdom would indicate that this is probably the worst possible time to be opening a new enterprise of any sort. Unfortunately that is precisely what is needed to drive the growth of productivity that generates jobs and re-primes the US industrial engine. With most of us cutting everything we can from the family budget, even newspapers, magazines and the honored television are fair game. This further complicates the ability of a new idea to reach a consuming population.
In an nutshell, the public is not looking for nor has much patience with new consumer items or services. The commercials that they do see are much more easily ignored, and the increasing skepticism of a maligned public simply puts less credence on the honesty of what they say. The norm is to survive with what is absolutely essential, and wait for this to end and the economy to recover.
The key to effective marketing in this climate is interpersonal interaction. The ability to look the customer in the eyes, while they look into yours, and explain one on one what you have to offer is a powerful tool. It is a natural for all of us to pay more attention, listen more carefully, and understand more deeply when the sale is conducted person to person, allowing verbal give and take about the product or service.
When the consumer can ask the questions the initial presentation raises in their minds, and gets the reassurance of a live person on the answer, there is a bond of trust formed that facilitates business activity. Multi-level marketing, based on a quality product, uses this powerful tool both to provide the product to the market, and to recruit personnel to join in the business. This method of continuously expanding contact through spheres of personal interaction is a gold mine in difficult times. - 2364
Companies have also had to tighten their belts and search for efficiencies at every level of production, transportation, retail and advertising. This has had the unfortunate effect of downsizing, which ironically only fuels the downward economic spiral. The transition form overt consumerism to a more fiscally prudent culture based on saving has been neither complete nor comfortable. The notion that when wall street sneezes main street has a stroke has been played out in real time over the last 24 months.
Conventional wisdom would indicate that this is probably the worst possible time to be opening a new enterprise of any sort. Unfortunately that is precisely what is needed to drive the growth of productivity that generates jobs and re-primes the US industrial engine. With most of us cutting everything we can from the family budget, even newspapers, magazines and the honored television are fair game. This further complicates the ability of a new idea to reach a consuming population.
In an nutshell, the public is not looking for nor has much patience with new consumer items or services. The commercials that they do see are much more easily ignored, and the increasing skepticism of a maligned public simply puts less credence on the honesty of what they say. The norm is to survive with what is absolutely essential, and wait for this to end and the economy to recover.
The key to effective marketing in this climate is interpersonal interaction. The ability to look the customer in the eyes, while they look into yours, and explain one on one what you have to offer is a powerful tool. It is a natural for all of us to pay more attention, listen more carefully, and understand more deeply when the sale is conducted person to person, allowing verbal give and take about the product or service.
When the consumer can ask the questions the initial presentation raises in their minds, and gets the reassurance of a live person on the answer, there is a bond of trust formed that facilitates business activity. Multi-level marketing, based on a quality product, uses this powerful tool both to provide the product to the market, and to recruit personnel to join in the business. This method of continuously expanding contact through spheres of personal interaction is a gold mine in difficult times. - 2364
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