Contemporary marketing today is without question as competitive as it's ever been. The sheer amount of media outlets grows exponentially each year, with innovations of every variety introduced what seems like every day. With all the ambient noise, how does a marketer truly separate themselves from the masses?
The Internet unfortunately is chalk full of individuals who prey on the insecurity, fears and needs of consumers. These individuals seek to create distinction in the marketplace by luring customers with an indiscriminate amount of lies. Empty promises, outrageous income claims (which we are all more than aware of), misleading simplification and ponzi like rabbit holes. Distinguishing yourself from these charlatans is rooted in a single notion, authenticity.
When you have a superior product or service, the ideals of attraction marketing are the most powerful and profitable strategic means. There is nothing more fundamental to an attraction marketing platform Carbon Copy Pro, than integrity.
While integrity is most commonly associated with an individuals personal morality, this notion certainly also applies to the structure of your business ethics. I consider integrity in business to embody a concept of "wholeness."
Wholeness Of:
Message and Mission:
A successful entrepreneur must develop a clear, concise, and above all consistent message for their brand. How this message is articulated, both verbally and within your visual marketing is crucial.
Identifying Needs:
A successful entrepreneur understands that identifying and putting the needs of the consumer is the direct path to mutual benefit.
Accepting Weakness:
A successful entrepreneur is comfortable endorsing their own weakness. Humility is one of the most powerful means of establishing authority. By admitting strengths, as well as weakness, you establish a human connection that is most important for your personal brands loyalty.
Details:
A successful entrepreneur is detail orientated and understands that branding battles are won and lost in the minutae. Whether that entails a keen understanding of a consumer's taste, font size in ad copy, punctuation, presentation or verbal cadence. Details are what separate the good from the great and show a commitment to the product and the consumer.
Simplify, Simplify, Simplify:
A successful entrepreneur understands the key to building a good business is to present your product, information or yourself clearly enough to simplify the customer's decision. The customer should be able to definitely understand why YOU Inc. is "simply" the correct choice. One should strive to eliminate the variables that make the decision difficult to comprehend.
The Truth:
Nothing positive ever comes of falsehoods. If you reach a customer based upon false premise, you've achieved nothing, and eventually whatever business you may have gained (not earned) will inevitably retract. - 2364
The Internet unfortunately is chalk full of individuals who prey on the insecurity, fears and needs of consumers. These individuals seek to create distinction in the marketplace by luring customers with an indiscriminate amount of lies. Empty promises, outrageous income claims (which we are all more than aware of), misleading simplification and ponzi like rabbit holes. Distinguishing yourself from these charlatans is rooted in a single notion, authenticity.
When you have a superior product or service, the ideals of attraction marketing are the most powerful and profitable strategic means. There is nothing more fundamental to an attraction marketing platform Carbon Copy Pro, than integrity.
While integrity is most commonly associated with an individuals personal morality, this notion certainly also applies to the structure of your business ethics. I consider integrity in business to embody a concept of "wholeness."
Wholeness Of:
Message and Mission:
A successful entrepreneur must develop a clear, concise, and above all consistent message for their brand. How this message is articulated, both verbally and within your visual marketing is crucial.
Identifying Needs:
A successful entrepreneur understands that identifying and putting the needs of the consumer is the direct path to mutual benefit.
Accepting Weakness:
A successful entrepreneur is comfortable endorsing their own weakness. Humility is one of the most powerful means of establishing authority. By admitting strengths, as well as weakness, you establish a human connection that is most important for your personal brands loyalty.
Details:
A successful entrepreneur is detail orientated and understands that branding battles are won and lost in the minutae. Whether that entails a keen understanding of a consumer's taste, font size in ad copy, punctuation, presentation or verbal cadence. Details are what separate the good from the great and show a commitment to the product and the consumer.
Simplify, Simplify, Simplify:
A successful entrepreneur understands the key to building a good business is to present your product, information or yourself clearly enough to simplify the customer's decision. The customer should be able to definitely understand why YOU Inc. is "simply" the correct choice. One should strive to eliminate the variables that make the decision difficult to comprehend.
The Truth:
Nothing positive ever comes of falsehoods. If you reach a customer based upon false premise, you've achieved nothing, and eventually whatever business you may have gained (not earned) will inevitably retract. - 2364
About the Author:
To keep up with Jay's video adventures, watch him on YouTube here: Jay Kubassek Videos
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