Managing a Google Adwords campaign can be intimidating at first, but there are several ways to launch an online marketing campaign without stress. If you've already tried (and failed) with conventional online marketing promotions and campaigns, or even offline strategies such as direct mail and print advertising, Google Adwords is a naturally great fit for your goals.
Adwords pioneers such as Perry Marshall have already tapped into the tremendous revenue potential of a Google Adwords campaign, and have laid out a step-by-step formula for success. Instead of spending days, weeks and months reading books and attending seminars, you can get started with a few simple, perhaps unconventional, strategies to tweak your campaign and maximize your revenue potential.
Here are just five steps for creating a winning Google Adwords strategy:
1. Use online keyword tools. There are dozens of keyword tools, trackers and software available online, but you don't have to spend hundreds of dollars to find the 'right one' for your campaign. Perry Marshall recommends using keyword suggestion tools such as Wordtracker's Keyword Universe for the most robust list of keywords and related keywords that can help you get started on a campaign.
2. Watch your competition. If you're still unsure about how to approach the issue of keywords, don't underestimate the utility of simply looking to see what your competitors are bidding, and what they're willing to pay. How does one access this information, you ask? Well, on www.spyfu.com, you can do this and more. Use this information to guide your decisions in regard to what keywords and keyphrases to pursue and how much to spend.
3. Write an effective ad. Since you're working with just two key lines of text in a Google Adwords ad, the way in which you employ keywords and important phrases couldn't be more crucial. One helpful hint is that you should list the benefits of your product or service before broaching the topic of key features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Employ the useful strategy of split testing. Split testing, a pet strategy of Adwords guru Perry Marshall, consists of simultaneously running two or more ads and comparing the results in order to more accurate gauge what strategies and phrasings effectively attract traffic, and which do not. By doing this, you can get relatively fast feedback, and perhaps even secure lower prices on useful keywords.
Crafting the perfect Adwords ad isn't hard, but in order to get fast results you need to approach the undertaking in an effective manner. Employing these five steps will get you off on the right foot, so you an immediately begin attracting customers. - 2364
Adwords pioneers such as Perry Marshall have already tapped into the tremendous revenue potential of a Google Adwords campaign, and have laid out a step-by-step formula for success. Instead of spending days, weeks and months reading books and attending seminars, you can get started with a few simple, perhaps unconventional, strategies to tweak your campaign and maximize your revenue potential.
Here are just five steps for creating a winning Google Adwords strategy:
1. Use online keyword tools. There are dozens of keyword tools, trackers and software available online, but you don't have to spend hundreds of dollars to find the 'right one' for your campaign. Perry Marshall recommends using keyword suggestion tools such as Wordtracker's Keyword Universe for the most robust list of keywords and related keywords that can help you get started on a campaign.
2. Watch your competition. If you're still unsure about how to approach the issue of keywords, don't underestimate the utility of simply looking to see what your competitors are bidding, and what they're willing to pay. How does one access this information, you ask? Well, on www.spyfu.com, you can do this and more. Use this information to guide your decisions in regard to what keywords and keyphrases to pursue and how much to spend.
3. Write an effective ad. Since you're working with just two key lines of text in a Google Adwords ad, the way in which you employ keywords and important phrases couldn't be more crucial. One helpful hint is that you should list the benefits of your product or service before broaching the topic of key features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Employ the useful strategy of split testing. Split testing, a pet strategy of Adwords guru Perry Marshall, consists of simultaneously running two or more ads and comparing the results in order to more accurate gauge what strategies and phrasings effectively attract traffic, and which do not. By doing this, you can get relatively fast feedback, and perhaps even secure lower prices on useful keywords.
Crafting the perfect Adwords ad isn't hard, but in order to get fast results you need to approach the undertaking in an effective manner. Employing these five steps will get you off on the right foot, so you an immediately begin attracting customers. - 2364
About the Author:
Marketing with Google Adwords is an effective technique that most websites can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Adwords - and there are several good training guides available online.
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