B1G1 (Buy One Give One) joins businesses with worthy causes all over the world so that each and every business sale makes a difference somehow, somewhere, every second, every day. It also does much more than that. It injects a powerful marketing 'engine' building your own magnetism.
Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we share with about Buy 1 GIVE 1 gets it in a heart beat. It's an idea that totally resonates and makes sense. And it's an idea whose time has come.
You can put your hand up to make a huge difference and play a significant part, not just in leaving a legacy, but also in transforming our world. It may well be the very best business and personal choice you've ever made or could make. At the end you will leave a legacy. The only question is : will it be one of consumption or one of choice?
Bill Gates has become central to this idea, calling for 'Creative Capitalism' in response to the vital question, he shares in TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from giving thanks for whatever we have.
Just remember - you don't 'get' giving till you get giving! - 2364
Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we share with about Buy 1 GIVE 1 gets it in a heart beat. It's an idea that totally resonates and makes sense. And it's an idea whose time has come.
You can put your hand up to make a huge difference and play a significant part, not just in leaving a legacy, but also in transforming our world. It may well be the very best business and personal choice you've ever made or could make. At the end you will leave a legacy. The only question is : will it be one of consumption or one of choice?
Bill Gates has become central to this idea, calling for 'Creative Capitalism' in response to the vital question, he shares in TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from giving thanks for whatever we have.
Just remember - you don't 'get' giving till you get giving! - 2364
About the Author:
Buy One Give One (B1G1) is now a international "movement" led by Buy1GIVE1 bringing together businesses, consumers and charities in a way that has simply not been done before. Visit now.
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