Monday, January 05, 2009

Use Your Brand Name to its Fullest Potential in Your Phone Number

By Buck Thompson

Let's face it, every type of business out there is fighting to pull in more customers and make more sales. If you are in a business that needs your potential customers to actually call you, then you are going to need a marketing campaign that is going to blow people out of the water! For your campaign to be successful you will need potential clients to remember your business name, and once they know that, they also need to know how they can contact you.

The first thing that you need to do is give your phone number the power of your brand name. Phone words are used for this purpose. Phone words help clients to remember phone numbers simply by remembering a brand name or a specific service your company provides.

So how does a phone word work? The person just needs to remember the name of the company or the brand, and click the numbers corresponding to the letters in their cell phone or telephone keypad. Phone words, also known as phone names, enable your advertising to become more memorable.

As an example, if you saw an ad and the phone number given was 1300 362 873 do you think your audience would actually remember it? Or is it easy to remember 1300 FOCUS FIT?

If you are still doubt the effectiveness of phone words, take a look at some simple facts.

- Phone words are 14 times easier to remember than an entire phone number.

- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.

- Advertising results in the U.S. as well as the U.K. have increased 350% simply by using phone words! As if 100% was not enough!

- By making your phone number easier to memorize phone words allow you to better utilize that 3 seconds that you have to make a real impression on a potential client.

- If you are looking for a great way to show your clients that you care, phone words are the way to go! You care enough to help your clients to remember your phone number, the easiest way possible!

Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!

How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.

If you feel you are having a bit of trouble deciding on a phone word, and you are not sure which option you should take, worry not. There are a variety of tools that you can utilize help you choose the most successful word for your business. In most cases, a phone word that incorporates the brand name or a unique service will prove most effective in making your number memorable to customers.

Think about it this way, a 1800-You Brand, or a 1300- Your Brand number is far more likely to be remembered by your clients. 1300-Dominos, or 1800-Television Repair are prime examples of how easy to remember your number could be.

Due to the huge success in the United States and the U.K., the use of phone words has now spread to Australia. Companies in Australia are seeing an increase in sales, following the trend set by major companies around the globe. Large or small, think about how a phone word could benefit your business. - 2364

About the Author:

No comments:

Blog Archive