aArticle marketinga. A foreign concept to you? Maybe. But chances are that you have watched it being used. It is nothing new and has, in fact, been employed for many years in established mediums such as newspapers and magazines. It is even possible that the age of this concept rivals that of mass printing.
Article marketing basically is a form of marketing where a business that is trying to expand their market makes an article available for use whilst charging nothing. Although the business may possess no specific mention within the article, one of the services it provides may be highlighted favourably.
If they possess a certain level of quality, these free articles will be used by the publishers for it translates to money being saved through the lack of a need to pay article writers to fill their page space. Since the newspaper or magazine as well as the article providing business both save on costs, a win-win situation has been created.
The idea is exactly the same on the internet as it is in print media. Article marketing works equally well with e-commerce and web publishing, and the use of it has expanded with this new opportunity. Free website traffic is one of the main incentives for businesses.
Through the existence of the internet, search engine optimization has been another dimension added to article marketing. The website traffic of a business can improve dramatically just by having articles targeted to certain keywords. Readers will be attracted by a well constructed article pertaining to a popular issue and more readers usually translate to a higher profit on the internet.
One of the main advantages of article marketing is the very low cost. Especially on the internet, publishing an article is virtually free. Having many articles available, especially if each contains a link back to the originator's website, can be a powerful way to generate traffic.
Belonging as a subcategory of search engine optimization is article marketing. The rapid and effective distribution of articles with links back to a specific web page can create an improvement in search engine rankings for that site for the number of page links is factored in the results of many search engines.
To conclude, article marketing is a strategy that has been tried and tested over the years and has shown to be a truly cost saving and valuable alternative when compared with other types of advertising. Due to its capacity to increase website traffic, it is also a highly recommended and well suited strategy for internet businesses and e-commerce.
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