Sunday, August 08, 2010

Integrating Social Networking Sites In SEO And Internet Marketing Strategies

By Adriana Noton

There is more to SEO than just putting keywords in appropriate places. SEO and internet marketing techniques are constantly evolving with the changes that happen across the web.

Like it or not, social networking sites are now dominating the online time of millions users. Some of these sites have higher traffic than popular search engines, with billions of traffic. Many people spend hours on these sites to interact with people. The potential for social networking is very huge and should be included in your marketing plan.

The immediate advantage of using social networking sites is to create links back to your website or web pages for free, without breaking any rules. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links with permission.

Another advantage is sharing links with your friends so that you will get instant view from them. As you expand your network, you will get more followers who might be interested in what you offer. They also can be a valuable source of information for you.

Aside from sharing links and information, social networking sites are great place to interact with your customers. You can ask for their input, comment, or opinion without clustering your own web pages. People are more likely to participate in the sites they frequently visit, such as their favorite social networking sites, rather in other websites.

As any qualified social media keynote speaker would tell you, there are several social networking sites that are essential for your networking and marketing needs. These are Digg, Twitter, and Facebook. The trend might change in the future, but for now, these sites dominate the social networking aspects of the internet because they are ideal for SEO.

First think you should do is creating an account, at least one for each site. You can decide if you want to create a business or personal account. It is forbidden to create a business account as personal account on Facebook. However, once you own a personal Facebook account, you can make as many business pages as you like. It is better to focus your time and energy for just one business page for every one of your business though.

After your account is created, the next thing to do is to fill the information and profile about you and your business. Some people might choose not to fill personal information to protect their privacy, but you do have to fill in all relevant info about your business. Not doing that will make people think you do not have a legitimate business or just a spam bot.

At first, you can network with people who you know in real life, such as friends, family, coworkers, customers, acquaintances, or business partner. You need to keep updating your account regularly with news or links that are relevant to your business. You can also post offer or sale on these sites. For SEO purpose, do not forget to place links for your newest website page there. You also need to expand your circle of friends by finding new friends and followers. You can do this by actively participating in discussions, following other people, sharing information, and answering questions regarding your business.

These are the first steps to build your presence in the social networking sites for SEO and internet marketing purpose. It takes a while to get solid followers, but when you do, the result will be worth the effort you have put in. - 2364

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