Friday, August 13, 2010

Collar Pins - Smart Marketing Tools For Your Company

By Sharon Price

Presenting a corporate gift is a step towards creating brand awareness and is an essential part of any company strategy. It has several other roles to play in an organization as well, and thus choosing the right gift is very important.

Collar Pins, by virtue of their range in terms of colour and design, apart from being attractive, suit the role ideally. New design technologies in collar pins further enhance the versatility of these pins as they can even have a company's name imprinted on them. They can also be engraved with the slogan of the company or can be profiled like a particular product to make them more relevant.

Owing to their variety, they have a great effect on staff and clients. As corporate gifts, they satisfy both employees and customers, and therefore they help in employee retention and in generating repeat business.

Choice of a corporate gift also depends on how much you want to spend on it. With collar pins, cost is never an issue, because their market price can never exceed their appeal. Their versatility makes them popular among the beneficiaries and unlike a lot of other gifts that are mere showpieces adorning desks at workplaces, collar pins are carried everywhere. Collar pins are often worn by employees, and their frequent use ensures greater visibility and awareness of the brand among the public.

But before using collar pins as corporate gifts, companies should not fail to take into account some important aspects. Strength of collar pins is of utmost importance as they should be designed for daily use.

The second aspect is printing of design on the collar pins, which must be logical and attractive so that it enhances their prospects of being sported on a regular basis. However, if the pin is too flashy or if it lacks balance in design, then people may not like it. Moreover, during the design process, collar pins should be made as convenient as possible so that the owner faces no difficulty in wearing them.

Corporate gifts are a great way of marketing too, as gifts to potential customers reach a wider population and give the organization visibility among the target population. Collar pins have all the characteristics to excel at this purpose. They are a time-tested promotion medium and have been successfully used by organizations for years. Companies which have never used collar pins as corporate gifts must do so soon, or else they will continue to miss on an opportunity of employing a great promotion tool. - 2364

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