The importance of mobile marketing is reaching the top levels of management, highlighted by the purchase of a mobile marketing company by a major American media group. The purchase was designed to bring the mobile marketing capability in house.
Meredith Integrated Marketing President Martin Reidy says "Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate."
Meredith, which produces a range of subscription magazines and websites, previously owned a minority share in the mobile marketing company, before buying it to expand their integrated marketing division, which offers both internal and external clients marketing solutions.
However, integrating mobile marketing into a business's advertising campaign is a lot easier than buying another company. Mobile marketing campaigns are easy to set up and manage, and they provide great results without having to take part in corporate takeovers.
Many mobile marketing companies have the facility for businesses to set up their new campaign online, providing a simple solution to integrating this valuable tool into their marketing plan. Most businesses find the hardest part of their campaign is trying to choose the key word that they want as part of the SMS response.
Ensuring that your mobile marketing call to action is a prominent part of your marketing campaign ensures that you reach the majority of your desired target audience. Having an easy to recognise and simple to follow SMS response is an easy way for your customers to interact with your business. It allows you to optimize your advertising spend by turning interest into leads.
Make sure your business is ahead of competitors by including this rapidly growing and valuable tool in your future campaigns. - 2364
Meredith Integrated Marketing President Martin Reidy says "Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate."
Meredith, which produces a range of subscription magazines and websites, previously owned a minority share in the mobile marketing company, before buying it to expand their integrated marketing division, which offers both internal and external clients marketing solutions.
However, integrating mobile marketing into a business's advertising campaign is a lot easier than buying another company. Mobile marketing campaigns are easy to set up and manage, and they provide great results without having to take part in corporate takeovers.
Many mobile marketing companies have the facility for businesses to set up their new campaign online, providing a simple solution to integrating this valuable tool into their marketing plan. Most businesses find the hardest part of their campaign is trying to choose the key word that they want as part of the SMS response.
Ensuring that your mobile marketing call to action is a prominent part of your marketing campaign ensures that you reach the majority of your desired target audience. Having an easy to recognise and simple to follow SMS response is an easy way for your customers to interact with your business. It allows you to optimize your advertising spend by turning interest into leads.
Make sure your business is ahead of competitors by including this rapidly growing and valuable tool in your future campaigns. - 2364
About the Author:
Visit www.txt2get.com.au to see how this simple and rapidly growing mobile marketing tool can work for your business.
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