Although it may sound complicated, having a review site your own dental practice is easy to do and a great way to market. There are services that help you create your own review site in a matter of minutes. The major upside is that you get to control which online reviews get pushed out on the Internet for other to see.
When reviews are written by your existing patients, you will receive an email notification that a review has been written, and then with one click of a button, you will be able to decide whether the review is deleted, whether to use the review for internal purposes to improve the practice, or alternatively, whether you use that review as a marketing mechanism and push it out onto the Internet, so that it is picked up by search engines for potential new patients to see. This online service is extremely easy to implement and is the absolute best way to develop an online marketing program. Creating your own review site allows you to put your finger on the pulse of your practice.
Having your own review site is helpful to your dental practice; it is also helpful to your existing patients, and you future patients. It is god for the marketing of your dental practice because with an increasing number of reviews you will have growing and changing content that will push your dental practice to the top of search engine results. Your existing patients like being given a voice to give feedback and your happy patients are delighted to lend a helping hand to grow your dental practice. Future dental patients are benefited by seeing what your existing patients have said.
The upside of having your own review side is tremendous. Having your own review site is an extremely low cost form of advertising. Having a review site also allows you continuously increase your marketing content by leveraging the efforts of your patients in an ongoing process.
Having a website for your dental practice does not mean you have an Internet marketing program. People searching for dental services are not likely to find your website simply because you have one. If you are spending dental advertising dollars on a click through campaign or banner advertising, you are spending a lot of money with little measurable return. The likelihood that a person clicking on your online ad will wind up in your office is generally less than 2%. That is terrible dental marketing economics.
People searching for dental services do one of several things. They ask a friend or family member for a reference and then usually go online to gather more information: maybe a phone number, address, etc. If you are not controlling your reputation, you might have a few negative reviews from third party websites. The new dental patient may well decide to visit someone who has a better online reputation. Alternative many people searching for dental services jump online and type in "dentist" and their city to find dentist. In any given city typically 50 people do this within a 15 mile radius of your dental office. BY having your own review site you will have growing and dynamic content that will push your practice to the top of search engines results. Your dental practice will get a big piece of those people searching online for dental services. - 2364
When reviews are written by your existing patients, you will receive an email notification that a review has been written, and then with one click of a button, you will be able to decide whether the review is deleted, whether to use the review for internal purposes to improve the practice, or alternatively, whether you use that review as a marketing mechanism and push it out onto the Internet, so that it is picked up by search engines for potential new patients to see. This online service is extremely easy to implement and is the absolute best way to develop an online marketing program. Creating your own review site allows you to put your finger on the pulse of your practice.
Having your own review site is helpful to your dental practice; it is also helpful to your existing patients, and you future patients. It is god for the marketing of your dental practice because with an increasing number of reviews you will have growing and changing content that will push your dental practice to the top of search engine results. Your existing patients like being given a voice to give feedback and your happy patients are delighted to lend a helping hand to grow your dental practice. Future dental patients are benefited by seeing what your existing patients have said.
The upside of having your own review side is tremendous. Having your own review site is an extremely low cost form of advertising. Having a review site also allows you continuously increase your marketing content by leveraging the efforts of your patients in an ongoing process.
Having a website for your dental practice does not mean you have an Internet marketing program. People searching for dental services are not likely to find your website simply because you have one. If you are spending dental advertising dollars on a click through campaign or banner advertising, you are spending a lot of money with little measurable return. The likelihood that a person clicking on your online ad will wind up in your office is generally less than 2%. That is terrible dental marketing economics.
People searching for dental services do one of several things. They ask a friend or family member for a reference and then usually go online to gather more information: maybe a phone number, address, etc. If you are not controlling your reputation, you might have a few negative reviews from third party websites. The new dental patient may well decide to visit someone who has a better online reputation. Alternative many people searching for dental services jump online and type in "dentist" and their city to find dentist. In any given city typically 50 people do this within a 15 mile radius of your dental office. BY having your own review site you will have growing and dynamic content that will push your practice to the top of search engines results. Your dental practice will get a big piece of those people searching online for dental services. - 2364
About the Author:
Marcus Somani is a recognized expert in dental advertising who has developed a proven internet advertising strategy. For a short time, get free access to this winning online advertising plan for dentists.
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