Optimizing your Google Adwords campaign is an ongoing process, but many people resort to a trial and error process that ends up costing them hundreds, even thousands of dollars from their marketing budget as they tweak and refine each ad campaign.
Many well-known gurus in Google Adwords such as the author of The Definitive Guide to Google Adwords Perry Marshall) believe that the way you manage your ad campaign has a huge bearing on your ad campaign's success rate. Specific techniques were shared by Marshall in relation to significantly building results for your campaign and recommended some essential tips to better refine it.
Learn and familiarize all the strategies used by Adwords experts and affiliate marketers and you'll get your money's worth; in fact, you can minimize your ad campaign's cost and get ahead of your competitors just by being meticulous on your choice of keywords. Below are practical and easy-to-follow tips for getting results with Google Adwords and one that allows you to manage costs in the simplest possible way:
First, don't pay for top spot placement. Many people mistakenly believe that the #1 spot on the Google 'Sponsored Search' results will get the highest conversions, but in many cases, the #2 and #3 spots get as much, or even more conversions than the top spot. The benefit of bidding for spots outside of the top spot is that you can pay a much lower price and still get plenty of exposure for your target market. A visitor searching for information is also more likely to scan down the list, so you have an almost-equal chance of getting picked and clicked with your ad placement.
Next, eliminate negative keywords from your list. It's common to find that you get hundreds of clicks from a particular keyword or keyphrase, but with very low conversion rates. When this is the case, you likely have a 'negative' keyword in your ad, which means that people searching for that keyword and finding you are expecting something different. If you notice this pattern, eliminate the keyword and search for synonyms of your target keywords as a replacement; this is a very important optimization strategy that can help you increase your CTR very quickly after just one minor adjustment.
Lastly, never bid on broad match keywords. It can be a valid practice but try to avoid doing this as you may be putting your valued money and precious time into waste. Before you start, consult those keywords under the 'advertiser competition' results; then observe if the bar gets colored more than halfway because this may be a sign that your chances of bidding the word at a lower price are slim. As you scroll the list down - keep in mind that keywords and keyphrases with low indicator may not be highly competitive but may be availed at a lower bidding price. Google Adwords Keyword Selector Tool's feature on 'exact match' will help you polish your search.
There are many ways to improve conversion rates for your Google Adwords ad campaign and ensure that you are really advertising to your target market. Make use of any of these essential strategies as you optimize your Adwords program so you can start bidding on low-priced but effective keywords. - 2364
Many well-known gurus in Google Adwords such as the author of The Definitive Guide to Google Adwords Perry Marshall) believe that the way you manage your ad campaign has a huge bearing on your ad campaign's success rate. Specific techniques were shared by Marshall in relation to significantly building results for your campaign and recommended some essential tips to better refine it.
Learn and familiarize all the strategies used by Adwords experts and affiliate marketers and you'll get your money's worth; in fact, you can minimize your ad campaign's cost and get ahead of your competitors just by being meticulous on your choice of keywords. Below are practical and easy-to-follow tips for getting results with Google Adwords and one that allows you to manage costs in the simplest possible way:
First, don't pay for top spot placement. Many people mistakenly believe that the #1 spot on the Google 'Sponsored Search' results will get the highest conversions, but in many cases, the #2 and #3 spots get as much, or even more conversions than the top spot. The benefit of bidding for spots outside of the top spot is that you can pay a much lower price and still get plenty of exposure for your target market. A visitor searching for information is also more likely to scan down the list, so you have an almost-equal chance of getting picked and clicked with your ad placement.
Next, eliminate negative keywords from your list. It's common to find that you get hundreds of clicks from a particular keyword or keyphrase, but with very low conversion rates. When this is the case, you likely have a 'negative' keyword in your ad, which means that people searching for that keyword and finding you are expecting something different. If you notice this pattern, eliminate the keyword and search for synonyms of your target keywords as a replacement; this is a very important optimization strategy that can help you increase your CTR very quickly after just one minor adjustment.
Lastly, never bid on broad match keywords. It can be a valid practice but try to avoid doing this as you may be putting your valued money and precious time into waste. Before you start, consult those keywords under the 'advertiser competition' results; then observe if the bar gets colored more than halfway because this may be a sign that your chances of bidding the word at a lower price are slim. As you scroll the list down - keep in mind that keywords and keyphrases with low indicator may not be highly competitive but may be availed at a lower bidding price. Google Adwords Keyword Selector Tool's feature on 'exact match' will help you polish your search.
There are many ways to improve conversion rates for your Google Adwords ad campaign and ensure that you are really advertising to your target market. Make use of any of these essential strategies as you optimize your Adwords program so you can start bidding on low-priced but effective keywords. - 2364
About the Author:
Marketing with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the best skills to have when using Ad Words - and there are many quality training resources available online.
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