Thursday, October 02, 2008

Builders: Work with Agents through RegisterMyClient.com

By Fred Arnett

The relationship between new home builders and real estate agents has never been very pretty. But with RegisterMyClient.com that just might change. The online, interactive database bridges the gap between agents with buyers looking to purchase new homes and the builders that have the homes for sale. Its the easiest and most effective marketing tool currently available to new home builders and its the most convenient method for real estate agents to produce results for their clients in the market for new homes.

What does RegisterMyClient.com (RMC) offer New Home Builders?

Accessing the RMC database means builders can contact agents and buyers directly by email or direct mail. The database services are free to participating builders; there is no cost unless it results in a home sale.

How Easy is Getting Access for a New Home Builder?

To get access builders sign the RegisterMyClient.com user agreement and send it back to RMC by fax or email. As soon as this is received the builder will be issued a username and password to access the database and the full range of services they can use to market to buyers and agents in the system. The process ensures that only licensed builders will gain access to the system. The RegisterMyClient database is protected from outside vendors attempting to use the list illegitimately.

How do Builders Access the Database?

Builders ready to access RegisterMyClient should login to www.RMClogin.com (the builder portal) and enter their password along with their userid. Next they click on "Access the Database." From here you begin...enter in your search criteria and click submit.

Why do the Agents Still Receive a Commission?

Registermyclient.com was designed to require each agent to complete a thorough registration process in order for their registration to be valid. Even though RMC doesn't require the agents to physically show up at builders' communities they are required to fill out all the required fields of the RMC registration process. This empowers builders to have accurate registrations and have the ability to market directly to those buyers.

How will the RegisterMyClient.com website help me Generate More Sales?

The direct access participating builders receive allows them to alert the buying public of offers, promotions, pricing and availability, etc in a more efficient way than ever before. Instead of pouring marketing efforts over a wide target market each month, builders can focus on those who are actually going to purchase right now and get immediate sales results while decreasing their marketing expense.

How do Builders Send Marketing Material?

After accessing the database, builders can market to agents or buyers. When marketing to buyers in the database, all marketing materials will be received by both the buyer directly and their real estate agent.

What does it cost Builders To Use the Database?

Accessing the database is free. Marketing through the database is free. If a sale is generated through the use of the service, participating builders pay a low fee of $250 at the close of escrow through the chosen title company.

Can Builders Hire RMC to Create Marketing Pieces to Send to Both Buyers and REALTORS?

Of course, for an additional fee, participating builders can have access to the over 100 professionals RegisterMyClient.com has access to that can create any advertising or marketing project design in a timely fashion.

How Much Are Builders Required to Pay Agents?

Registermyclient.com requires that a builder pay a minimum of 3% commission to cooperating brokers. A builder may elect to pay more than 3% and will have the ability to market their increased commissions directly to the real estate community as necessary.

How long is the REALTOR Registration good for?

When a Real Estate agent registers their clients on Registermyclient.com their registration is good for 30 days. Agents are required to renew their client registration after each 30 day period which ensures that the database is always accurate and up to date.

Can Anyone Access the Database?

NO!!! Access to the RMC database is limited to LICENSED BUILDERS ONLY.

How do Builders Know Agents Have Registered their Clients?

Builders can access the system to check on registrations at any time. They can verify registrations using the buyer's phone number to eliminate the confusion of duplicate names in the system.

How Often Can Builders Market to the Database?

To allow builders the maximum amount of exposure to Buyers and REALTORS RMC allows 2 emails to be sent per week and 2 direct mail pieces. Builders will have access to the database 24/7 but will only be able to market to a given buyer or REALTOR 2 times per week.

How often is the RMC Database Updated and is the Information Accurate?

The database is updated daily. It is very accurate. The number of fields each registration requires means that this database is second to none. - 2364

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