Friday, April 02, 2010

Gaining Higher Search Engine Positioning

By Brian Tubbs

Search engine providers like Yahoo, MSN and Google are constantly modifying their algorithms in order to keep their results current. On site optimization used to be the key factor that search engines made use of in order to decide a websites rating. However, it currently makes up only about 10% of their total algorithms. Exactly what carries the most weight with the search engines right now is linking.

Back linking, is the actual process of linking to various other sites which are relevant to your target market and that are highly ranked, and obviously, getting them to link to your website. Google has, by far and away, the largest percent of the search engine marketplace, and presently they're basing their search engine results on the amount of links a site possesses. The other search engines are inclined to follow Google's lead, consequently the entire search engine market will be moving faster in that general direction.

Three Guidelines for Developing Back Links

Whenever choosing which websites you want to link to, take into account what the search engines wish to see:

* Search engines tend to be looking for organic links. One of the things you need to try to do is to be sure that every single one of your back links is actually pertinent to that specific type of business. In case your Internet site sells widgets, a natural link would be to a web page which talks about exactly how to utilize a widget. An unnatural website link would certainly be to a preparing food Internet site. If your link is not normal or if it is coming from a Internet site that isn't about the same type of products as your own site, the actual link won't be worth that much.

* Search engines are usually looking for continuous results. A lot more back links aren't always better, obviously more hyper links are great, however, getting too many back links at once, like by joining a link farm, may in fact hurt your rankings. Gaining 20,000 links this month and 10 inbound links the following month is going to raise a red flag and, for all your work, you're going to discover yourself dropping in the search engine rankings. With back links, the search engines are generally a lot more concerned with quality compared to quantity. So if you build 1,000 quality inbound links this month, be sure to generate 1,000 top quality inbound links next month and so on.

* Search engines tend to be looking for one-way back links. Reciprocal inbound links in many cases are, just people exchanging links to mutually increase their link counts. The search engines have grown wise to this particular technique and have modified their algorithms to not give reciprocal links as much weight as one way links. Whenever one website wants to link to another Internet site, without getting a link back to their site, that's showing that the second website has got something of value... The one-way link may well be worth 20 times as much as a reciprocal inbound link.

Accomplishing Natural Results

It will take time to attain good placement in the search engines, particularly with the more popular keywords. Just about any attempts to trick the engines may well work for a while; but they're getting increasingly more advanced, and they'll, eventually catch up with you. Not only will your technique no longer work, but you may well get blackballed or be penalized in your rankings. The best way to obtain high rankings is to give the search engines just what they're looking for, new, fresh content material and also pertinent inbound links. And the most effective technique to do this is by using article marketing. - 2364

About the Author:

No comments:

Blog Archive