Monday, December 28, 2009

Collar Pins - Cost-Effective Marketing Tools

By Albert Price

A corporate gift is as important as any other business strategy for a company. It plays a multi-purpose role in a company and that is why it is so important to choose the correct gift.

Collar Pins, by virtue of their range in terms of colour and design, apart from being attractive, fit the bill perfectly. Due to their innovative designs and the possibility of having the company's name engraved on them, these pins are fast gaining in popularity. They can also sport the company's logo and can be moulded during manufacture to look like a specific product.

Both employees and customers like collar pins because of their exclusive association. As corporate gifts, they satisfy both staff and clients, and thus they help in employee retention and in yielding repeat business.

Price is a critical factor while selecting a corporate gift. The perceptive value of collar pins as impactful gift items is much higher than their market price, hence any investment on them is always worth the money. The usefulness and functionality of collar pins make sure that they are happily carried around by people on different occasions and are not just placed at one place for decorative purposes. They can be worn everyday to work or elsewhere, which allows them to get a lot of attention, hence advertising the company's brand.

But before making use of collar pins as corporate gifts, companies should not fail to consider some important aspects. They must ensure that they are durable enough as it will make sure that people use them regularly.

The design of collar pins must be such that the owner is convinced to sport them in the public to make an impression. However, if the pin is too flashy or if it lacks balance in design, then people may not like it. The ease and comfort of wearing them must be emphasized during the creation of design of collar pins so that the wearer doesn't face any discomfort.

Corporate gifts are a great way of marketing too, as gifts to potential clients reach a wider population and give the company visibility among the target population. Collar pins have all the features to excel at this purpose. They assume a proud place in the history of corporate marketing, and for decades, organizations have been making use of this gift with remarkable success. Companies that have not yet accorded due importance to collar pins as corporate gifts must take serious note of the huge potential of this tool in creating a successful brand identity. - 2364

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