Have you ever seen the "We buy homes for cash? signs that are around neighborhoods? The reason why they are there is because they work and Direct Mail works too.
What if you want to let everyone know that your in the market to buy an inexpensive house for cash? What do you think you should do? Does the small sign "we buy homes for" bring in enough leads?
The 2 secrets for being successful in real estate is to be diffferent! That is the #1 REAL ESTATE INVESTING MARKETING SECRET!
With everyone's sign of "we buy homes for cash" signs are on the street corner, it is hard to see the difference between one and the other. But, if you have yours on a free mug, placement in a diner, on the box of a pizza cover, youre setting yourself apartment from the rest of the investors out there. When you do that, you are likely to be heard above the noise. It is not that your message is any different from the others, it is just that your reaching out to your target marketing in a different way!
REAL ESTATE INVESTING SECRET #2 WIIFM. When you begin your marketing plan always remember to keep in mind the "What's in it for me" acronym. You must keep in mind who your audience is and what you can do for them. Don't go to a homeowner who is down on his or her luck and say " I want to make money by reselling your house to someone else. That is focused on your needs not theirs. Instead you could say "I would like to help you get back on your feet financially. Notice the difference? I think you can. - 2364
What if you want to let everyone know that your in the market to buy an inexpensive house for cash? What do you think you should do? Does the small sign "we buy homes for" bring in enough leads?
The 2 secrets for being successful in real estate is to be diffferent! That is the #1 REAL ESTATE INVESTING MARKETING SECRET!
With everyone's sign of "we buy homes for cash" signs are on the street corner, it is hard to see the difference between one and the other. But, if you have yours on a free mug, placement in a diner, on the box of a pizza cover, youre setting yourself apartment from the rest of the investors out there. When you do that, you are likely to be heard above the noise. It is not that your message is any different from the others, it is just that your reaching out to your target marketing in a different way!
REAL ESTATE INVESTING SECRET #2 WIIFM. When you begin your marketing plan always remember to keep in mind the "What's in it for me" acronym. You must keep in mind who your audience is and what you can do for them. Don't go to a homeowner who is down on his or her luck and say " I want to make money by reselling your house to someone else. That is focused on your needs not theirs. Instead you could say "I would like to help you get back on your feet financially. Notice the difference? I think you can. - 2364
About the Author:
Learn more about real estate marketing. Stop by Nancy Geils's site where you can find out all the secrets from the expertsbuying properties and what it can do help you learn to be successful in real estate investing!
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