Its a well known fact in the Internet marketing community that you need lots of links pointing at your website if you want to get it seen by search engine users, which in this day and age, are pretty much all Internet users.
Several different methods of gathering links exist and some are more effective than others. One of the older, less effective methods which strangely some people seem to favour is reciprocal linking. This is the simplest type of linking and basically involves two websites which have links on them pointing to each other.
This isn't a great way of doing things any more because search engines like to see that your site is gaining links as natural votes of quality from other websites, however if sites are linking back and forth to one another, then search engines can conclude that there has been a agreement made in order to try and move up the search engine rankings faster, and so the link is unnatural.
These links are not completely worthless though. They still have some value because sometimes it would be natural for two sites to links to each other, like a shop and their supplier. This would probably however be worth more than any old reciprocal link because the websites would most likely have similar themes; therefore the links would be valued higher than two relatively random sites linking to each other.
One way links are therefore the links that are preferred method, but you will still have to give people something in return for them to give you a link without you linking back. And so 3 way links were born, but in order to make 3 way links work, either you, or the person you're linking with has to have two sites.
The 3 way link model is essentially this: site a places a link to site b, site b then places a link to site c, and if you want to, site c can then link back to site a. This method creates unprompted one way links in the eyes of the search engines that appear completely natural, and therefore will be more valuable.
For example, say you owned site A and site C and you wanted to get a link for site C, you would simply use site A as somewhere to offer a link from and in exchange, the other person would link to site C, meaning that their site becomes site B in the model. This strategy will do you far more favours than reciprocal linking, but when used alone you will probably make fairly slow progress, however when you use it alongside some other methods (which I will go into in my next article) it is highly effective. - 2364
Several different methods of gathering links exist and some are more effective than others. One of the older, less effective methods which strangely some people seem to favour is reciprocal linking. This is the simplest type of linking and basically involves two websites which have links on them pointing to each other.
This isn't a great way of doing things any more because search engines like to see that your site is gaining links as natural votes of quality from other websites, however if sites are linking back and forth to one another, then search engines can conclude that there has been a agreement made in order to try and move up the search engine rankings faster, and so the link is unnatural.
These links are not completely worthless though. They still have some value because sometimes it would be natural for two sites to links to each other, like a shop and their supplier. This would probably however be worth more than any old reciprocal link because the websites would most likely have similar themes; therefore the links would be valued higher than two relatively random sites linking to each other.
One way links are therefore the links that are preferred method, but you will still have to give people something in return for them to give you a link without you linking back. And so 3 way links were born, but in order to make 3 way links work, either you, or the person you're linking with has to have two sites.
The 3 way link model is essentially this: site a places a link to site b, site b then places a link to site c, and if you want to, site c can then link back to site a. This method creates unprompted one way links in the eyes of the search engines that appear completely natural, and therefore will be more valuable.
For example, say you owned site A and site C and you wanted to get a link for site C, you would simply use site A as somewhere to offer a link from and in exchange, the other person would link to site C, meaning that their site becomes site B in the model. This strategy will do you far more favours than reciprocal linking, but when used alone you will probably make fairly slow progress, however when you use it alongside some other methods (which I will go into in my next article) it is highly effective. - 2364
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