Monday, December 29, 2008

Clothes rails and wall displays will set your image

By John Pardue

You need to get into the mid set of planning ahead.You need to know you have your clothes rails and shelves all available. You long term goal is to establish your business with your customers.You meed to have sales team in the shop that you know can do a good job. Retail is detail and the more you know the more successful you will be.

Stocking your clothes rails and displaying your merchandise is a key component of retail success. There are a few principles you should keep in mind when buying and displaying merchandise. First, you must understand the needs of your customer and buy products in your target niche that will appeal to your customers. Second, if you want to profit from your sales, you will need to keep the profit margin high by controlling merchandise and operating costs. Remember that the price of your goods represents your best guess at what a consumer is willing to spend. When coming up with your pricing system, consider the laws of supply and demand.

One great strategy for retailers is to buy as part of a group and use its power to get the best prices.Whatever you buy you can still use your skills to display to great effect on your clothes rails or mannequins. Customers can't be put of just because you bought something cheap.They are human ad will react just as well to a good display as a price.

Keeping clear, concise financial records of your retail business is also an important part of your business strategy. In order to know whether your business is profitable, you will need to measure your gross sales against the cost of the merchandise. Keeping track of operating costs, like employee wages and space rental, as well as store supplies like clothes rails, shelving, cash registers, display cases, and even smaller items like hangars and receipt tape, is also important, since these items are tax deductible. If you don't have a clear picture of how much money you're spending to operate your business, you will not be able to gauge the success of your business or employ planning strategies to improve your bottom line.

It is often possible to inspire yourself by visiting another town centre and extracting ideas that you could use and not have to compete with. Summarize a few of these stores into a unique presentation for your shop and use your clothes rails and shelves to set it up.

At sale time, you can use clothes rails to show off the best reductions or offers.We shou always be trying to get people in the door and not necessarily throw everything at them in terms of offers. Sometimes it is possible to buy in a few ranges at lower cost price than normal.This givers the effect of looking like a clearance when it is actually making good margin.

One great advantage to clothes rails is to use them as you build up a wall display of your latest styles. The availability allows you to swap stock on and off very quickly until you get the look right.

In conclusion your skills as a merchandiser will improve as you handle shelves, clothes rails and wall units.You will find you only spend you money where it makes an improvement and helps to present your ranges to your customers. - 2364

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