Howdy Friends!
Not too long ago I was talking to my friend and fellow copywriter David Garfinkel. He was doing a call with his Copywriting Mastery Club on creating a "Repeat Customer Profit Bonanza!" He asked me to contribute because he knows I get tons of repeat business.
Funny thing... I never knew WHY I did a good job at it.
I thought long and hard as to why I was so successful at it... and you know what? I was stunned I had the formula all along. (it's so similar to copyriting)
Wanna know my secret?
Here's what I came up with.
It's such an easy formula, master it and the rewards are golden.
The first part of the formula is RESULTS.
But hang on, that's not all of the formula!
But there's more to it than just results...
2- Communication.
Look for information your client will value... and deliver it without thought of anything in return. But return it will...
After that, you need to deliver a heaping dose of VALUE.
Pile on some extra value and see what happens. YOU become more valuable!
By adding extra value to your customer, they are bound to reciprocate.
I go out of my way to help my clients and customers value outside of what they see as my core competence.
Don't be in the mindset of selling and then going away. Do more then your customers would expect.
Most people these days only want to do the minimum they can get away with. Step outside that paradigm, and watch what happens.
Finally, CUSTOMER CARE.
I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it's own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that's a winning combination.
And when you consider how lousy customer service is online these days (few marketers seem to "get it") an exemplary customer care can be a HUGE differentiator.
Mark Joyner gets it. He has 24/7 live customer care.
Why is that?
Because they took the time to set it up (which most people do half heartedly) and now that expense has actually paid off.
Don't be afraid to invest in customer care... it pays for itself.
How is that for a high level of service?
The upside is, it helps with your customer COMMUNICATION and you'll get new ideas for products and services.
Bottom line - Not only did customers have Rick's cell phone number as a "security blanket" that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!
When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!
So... if you're looking for that extra edge in your business, give this formula a try. You'll be tickled by the results.
Cheers,
Million Dollar Mike
Not too long ago I was talking to my friend and fellow copywriter David Garfinkel. He was doing a call with his Copywriting Mastery Club on creating a "Repeat Customer Profit Bonanza!" He asked me to contribute because he knows I get tons of repeat business.
Funny thing... I never knew WHY I did a good job at it.
I thought long and hard as to why I was so successful at it... and you know what? I was stunned I had the formula all along. (it's so similar to copyriting)
Wanna know my secret?
Here's what I came up with.
It's such an easy formula, master it and the rewards are golden.
The first part of the formula is RESULTS.
But hang on, that's not all of the formula!
But there's more to it than just results...
2- Communication.
Look for information your client will value... and deliver it without thought of anything in return. But return it will...
After that, you need to deliver a heaping dose of VALUE.
Pile on some extra value and see what happens. YOU become more valuable!
By adding extra value to your customer, they are bound to reciprocate.
I go out of my way to help my clients and customers value outside of what they see as my core competence.
Don't be in the mindset of selling and then going away. Do more then your customers would expect.
Most people these days only want to do the minimum they can get away with. Step outside that paradigm, and watch what happens.
Finally, CUSTOMER CARE.
I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it's own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that's a winning combination.
And when you consider how lousy customer service is online these days (few marketers seem to "get it") an exemplary customer care can be a HUGE differentiator.
Mark Joyner gets it. He has 24/7 live customer care.
Why is that?
Because they took the time to set it up (which most people do half heartedly) and now that expense has actually paid off.
Don't be afraid to invest in customer care... it pays for itself.
How is that for a high level of service?
The upside is, it helps with your customer COMMUNICATION and you'll get new ideas for products and services.
Bottom line - Not only did customers have Rick's cell phone number as a "security blanket" that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!
When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!
So... if you're looking for that extra edge in your business, give this formula a try. You'll be tickled by the results.
Cheers,
Million Dollar Mike
No comments:
Post a Comment