Still banging away on the phone making cold calls, are you? Are you still buying those expensive lead lists? Of course the Tuesday night hotel meetings are a real blast (not)! And my dear family and friends, they're trying to be patient with me; but they are getting of me approaching! I'm sure glad those days are over.
Building your business the way you've always done it, is totally obsolete. It's an irrelevant, old-school sales methodology that is only used by marketers who are unfamiliar with attraction-based sponsoring and recruiting.
If you stop and think about it, people really dislike being solicited. The marketer is normally met with anger and rejection. People typically hate being approached without prior consent. So the old cold-market prospecting approach to build a business just doesn't work anymore.
With the power of the internet, however, there is a big opportunity for the marketer of today. One can take a simple thought or hobby, and thru the internet create a successful business for little or no money at all.
But the numbers say that 95% of those who start a home business will fail. The number one reason for failing is that they didn't acquire the knowledge and skills necessary to succeed in today's modern, competitive market place.
Those who do succeed in todays market have discovered the secret, or the key, to separating themselves from the pack.
The answer is really quite simple. As a marketer, you're in the business of selling to someone and/or getting someone to join your business. The ideal way to accomplish that is to have them welcome YOU or invite YOU. You never want to hound someone about your business, just as you wouldn't like someone constantly after you either. Am I right?
So when it comes to building your business, you can do one of two things...
1. You can contact hundreds of people a day doing the old-school cold calling, and hopefully you'll make a sale (by the way, this is what the 95% of people who fail do);
2. You can position yourself so that interested prospects try to find you, and contact you instead of you finding them.
Without question the second way is preferable because it puts you in the position of an expert. Having prospects perceive you in this manner is important in their decision making concerning your business.
The prospect has sought you out, and is basically asking you to sell him your goods or services. You never have to worry about all the sales tactics that everyone else is using out there. As a matter of fact this isn't even about selling any more.
Again it is extremely valuable to be in a position as a knowledgable service provider that is being sought after.
If you prepare yourself correctly you can be that individual that is sought after. Now when you make a phone call, people are excited that you called. The old days of getting hung-up can be over.
Building your business the way you've always done it, is totally obsolete. It's an irrelevant, old-school sales methodology that is only used by marketers who are unfamiliar with attraction-based sponsoring and recruiting.
If you stop and think about it, people really dislike being solicited. The marketer is normally met with anger and rejection. People typically hate being approached without prior consent. So the old cold-market prospecting approach to build a business just doesn't work anymore.
With the power of the internet, however, there is a big opportunity for the marketer of today. One can take a simple thought or hobby, and thru the internet create a successful business for little or no money at all.
But the numbers say that 95% of those who start a home business will fail. The number one reason for failing is that they didn't acquire the knowledge and skills necessary to succeed in today's modern, competitive market place.
Those who do succeed in todays market have discovered the secret, or the key, to separating themselves from the pack.
The answer is really quite simple. As a marketer, you're in the business of selling to someone and/or getting someone to join your business. The ideal way to accomplish that is to have them welcome YOU or invite YOU. You never want to hound someone about your business, just as you wouldn't like someone constantly after you either. Am I right?
So when it comes to building your business, you can do one of two things...
1. You can contact hundreds of people a day doing the old-school cold calling, and hopefully you'll make a sale (by the way, this is what the 95% of people who fail do);
2. You can position yourself so that interested prospects try to find you, and contact you instead of you finding them.
Without question the second way is preferable because it puts you in the position of an expert. Having prospects perceive you in this manner is important in their decision making concerning your business.
The prospect has sought you out, and is basically asking you to sell him your goods or services. You never have to worry about all the sales tactics that everyone else is using out there. As a matter of fact this isn't even about selling any more.
Again it is extremely valuable to be in a position as a knowledgable service provider that is being sought after.
If you prepare yourself correctly you can be that individual that is sought after. Now when you make a phone call, people are excited that you called. The old days of getting hung-up can be over.
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