Wednesday, May 21, 2008

Affiliate Marketing News: What Is It and Where To Find It?

By Alexander Bee

This is the first in a series of articles I will publish in the next couple of weeks, explaining a step-by-step plan to successful affiliate marketing. This first article is aimed to introduce absolute newbies to the concept of affiliate marketing and to the different ways in which to find a product to promote.

This first article is not for experienced marketers neither is it for those who know and understand affiliate marketing and know how to find good products, as it covers only the essential basics. My following articles will hopefully discuss more complex steps and thus may be of interest even to experienced marketers.

Let me begin by answering the question "What is affiliate marketing anyway? I like to compare Affiliate Marketing to the California Gold Rush. The treasures are there and they only need to be discovered. However, to get to the point: if you are an affiliate marketer of a certain product, the merchant or the product publisher will pay you a commission each and every time he or she makes a sale as a result of traffic you have sent to their sale page.

There are different types of products: material products - from face cream to a million dollar villa; digital products - software, ebooks, videos, that can be downloaded instantly from the Internet; and products in the form of registrations to courses, opts-in to email lists etc. Many thousands of merchants pay commissions to their affiliates for sales and for leads.

As I said, the treasures are there, all over the world of affiliate marketing. The question is how one discovers it. It is a fact that many newbies in this field find that their first step - choosing the right product - is the hardest step on the road to successful affiliate marketing.

I will show you a few ways to find it:

1. Have you ever purchased a product online which you really liked? Why not try to become an affiliate? Go to the product's site or sales letter, click on the "affiliate program" link. You'll find there all the information you need.

2. Think about your hobbies. Subjects you are really interested in, such as sewing, poker playing, gardening, anything. You may know a lot about your hobby and perhaps you are a member of some forums. This will come very handy when you are ready to promote the product you choose. For instance, if your hobby is poker. You play with friends on weekends; you watch the TV poker shows. Search for a poker learning software or course that you can easily promote.

3. Think of products that are on the hot list in the United States, do a little research and find out if the Europeans heard about them. If not yet, promote these products in Europe only, using the different pay per click programs that let you choose the areas where your ads are shown. The same can be done with a product that you've found in any foreign country and is not yet known in the US

4. Talk to your children and/or other teenagers and try to find out what their newest fads are. Teenagers are great customers.

5. Make a habit of looking at the popular magazines. They usually report on the latest trends and fashionable products.

6. And let's not forget the obvious: register to become an affiliate at Commision Junction, ClickBank and other Providers of affiliate programs. Search their marketplace to find their best selling products.

In Article 2 I will describe the second step on the way to rewarding affiliate marketing.

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